Sia Partners
Associate Director, Paid Media & Growth
New York, NY, United States · Director
Sponsorship not specifiedDetected 7 days ago
SEMGoogle AdsGoogle AnalyticsPerformance MarketingForecasting
About the role
- About Sia Experience Sia Experience is the full-service creative agency within Sia.
- This role is for a senior practitioner leading Paid strategy from top to bottom including budget management and forecasting.
Responsibilities
- Own day-to-day strategy and management oversight across channels including Paid Search (Google, Bing) and Paid Social (Meta, TikTok, YouTube) for a portfolio of B2C and B2B clients - directly building, launching, optimizing, and reporting on campaigns in-platform, with oversight of programmatic activity executed by a dedicated in-house lead.
- Collaborate with the Creative Performance and Creative teams to brief, test, and adapt messaging and creative for the US and international markets which may include broader North America, Africa, LATAM, EU, and APAC.
- Drive forecasting, budget reconciliation, and scenario planning to inform investment decisions and anticipate performance against KPIs.
- Lead the team on attribution, measurement frameworks, and testing programs that connect paid media to business outcomes.
- Clients view you as a trusted senior partner - performance stories are executive-ready, forecasts are credible, and strategy changes are explained in business terms with expectations set in advance.
- Senior practitioner who drives growth across paid channels rather than depth in a single one - still in-platform regularly, comfortable owning campaign builds, optimizations, and reporting directly across Search and Social, not just guiding others' work.
- Proven ability to develop and present executive-ready growth narratives, performance stories, and forecasts to senior client stakeholders.
- In the SiaX-Creative business line, we combine creative, CX, marketing, and deep AI expertise with industry leading knowledge to deliver impactful, growth-focused solutions for our clients.
Requirements
- Set clear expectations when strategy shifts are required, before, during, and after execution.
- Must be based in NYC metro area to be considered for the role
Nice to have
- Stay ahead of platform changes, attribution shifts, and martech innovation, including AI tools, applying best practices across the portfolio.
- Channels are managed cleanly and rigorously in-platform, with a tight feedback loop between hands-on execution and strategic decisions.
- Growth roadmaps align internal teams and clients around shared priorities, accelerating cross-functional execution and scaling progress.
- Forecasts, scenario plans, and performance reports anticipate challenges and opportunities, maintaining stakeholder confidence through periods of change.
- 8+ years of paid media experience, with hands-on proficiency across Meta, TikTok, YouTube, Google Ads, and Microsoft Ads
- hands-on programmatic self-serve experience (e.g., DV360, The Trade Desk) a plus.
- Experience managing paid media for both B2C and B2B clients.
- International campaign experience, with comfort adapting strategy across regional markets
Benefits
- Campaigns meet or exceed KPI, ROI, and budget pacing targets across domestic and international markets, with consistent month-over-month learning and optimization.
Equal opportunity
- All your information will be kept confidential according to EEO guidelines.
- Sia Partners is an equal opportunity employer.
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This listing is sourced directly from Sia Partners's careers page and normalized into a canonical job model.