Niantic

Niantic

Director, Performance Marketing - Unannounced ARPG Mobile Game

US - United States · Director

Sponsorship not specified$160k-$230kDetected 88 days ago
GoData EngineeringData ScienceComputer VisionA/B TestingStakeholder ManagementPerformance MarketingForecastingLeadershipCommunication

Stay score

odds of building a lasting career here

59Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

Personalize to your clock →

Employer immigration record

from this employer's Department of Labor filings

Green-card filing pattern in this occupation

Context, not a finding about this posting: of this employer's 6 green-card filings in this occupation, 100% were for a worker who already held the job.

Files H-1B transfers

2 transfer filings in the last year, covering 2 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

Community outcomes

No reports yet — be the first to help the next applicant.

About the role

  • This role is available on a hybrid basis in Los Angeles, CA, or remotely within the United States.
  • The Performance Marketing team is focused on driving player growth and efficiency across a diverse set of digital marketing channels.
  • With teams across the US and Europe, the team operates in a fast-evolving mobile advertising ecosystem.

Responsibilities

  • You will lead performance marketing efforts for a new, unannounced ARPG title based on a major IP, driving global user growth and building scalable acquisition strategies from pre-launch through live operations.
  • Own and lead global go-to-market performance marketing strategy and execution for the new title, from pre-launch testing through global scale.
  • Partner with Product, Strategic Marketing, Growth, Finance, Analytics, Creative, and Data Engineering teams to align UA strategy with game positioning, audience targeting, lifecycle marketing, and business goals.
  • Build and scale acquisition programs across key channels, including Meta, Google, TikTok, DSPs, ad networks, and emerging platforms.
  • Establish and optimize full-funnel measurement frameworks, including KPI definition, attribution strategy, incrementality testing, and LTV modeling.
  • Drive deep analytical insights into campaign performance, working with Analytics and Data Science to improve forecasting and decision-making.
  • Build and oversee Scopely's UA pod in Shanghai, China.
  • Lead, mentor, and grow a high-performing team of performance marketers, fostering accountability, innovation, experimentation, and continuous improvement.
  • Collaborate cross-functionally to enhance creative strategy, marketing technology, automation, and fraud prevention systems.
  • Manage and optimize multi-million-dollar marketing budgets with a focus on ROI and long-term player value.

Requirements

  • 8+ years of performance marketing / user acquisition experience, ideally within mobile gaming or consumer apps
  • Proven success managing and scaling multi-million dollar acquisition budgets across multiple channels
  • Strong experience with major platforms (Meta, Google, TikTok, programmatic networks, etc.)
  • Deep analytical mindset with experience in attribution, incrementality testing, LTV modeling, and performance forecasting
  • Track record of driving significant growth through improvements in automation, marketing tech, or data infrastructure
  • Experience working with global, cross-functional teams across multiple time zones
  • Experience in midcore, RPG, or 4X strategy mobile games.
  • Demonstrated expertise in go-to-market strategy, launch planning, and scaling new products
  • Experience working with Chinese gaming studios.

Nice to have

  • Preferred experience working with Chinese gaming studios

Compensation

  • For candidates in CA, CO, NJ, NY, and WA, the annual salary range is provided below.

Benefits

  • Bonus: Experience in Midcore, RPG, Strategy 4x mobile games

Company info

  • At Scopely, we care deeply about what we do and aim to inspire play every day-whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players.
  • Founded in 2011, Scopely is powered by its exceptional team - including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami.
  • What We're Looking For:
Apply directly at Niantic →Create a free account for alerts like thisView Niantic immigration profile

This listing is sourced directly from Niantic's careers page and normalized into a canonical job model.