Truff
Director of Sales - Natural Channel
United States · Director
Sponsorship not specified$20k-$30kDetected 15 days ago
SalesBusiness DevelopmentSupply ChainPerformance ManagementLeadershipCommunication
About the role
- Forecast volume, promo lift, and trade needs with accuracy.
- Execute promo calendars and in-store activation with Marketing/Trade.
- Coordinate cross functionally to meet customer deadlines.
Responsibilities
- This position reports to the CCO, and will directly manage a Natural Channel Account Manager, handling natural channel chain and independent retailers.
- Define KPIs and tracking to drive execution.
- Account Operations & Activation Own day-to-day customer relationships and sell-in (new items, packaging, innovation).
- Sales & Trade Management Manage trade budgets for ROI; track deductions, promo efficiency, and sales.
- Own customer P&L inputs; recommend pricing/promo adjustments to protect margin.
- Growth & Partnerships Expand distribution, win secondary placements, and drive incremental volume.
- Deliver data-driven sell stories/category reviews; represent TRUFF at key meetings and events.
- And as we continue building on that foundation, we are just as excited to revamp the digital origins and DNA of what made TRUFF accelerate in the first place.
- This role will lead account planning, promotional execution, trade spend management, and joint business planning, ensuring that TRUFF's strategies are executed effectively at retail.
- The Director of Sales will also be responsible for business development, including developing and executing sales strategies, and creating and nurturing customer relationships across our Natural Channel Retailers.
Requirements
- Experience working with and managing brokers, distributors and direct retailers (small and large) Proficiency in syndicated data tools (Nielsen/IRI/SPINS) and retailer-specific portals.
- Demonstrated ability to scale brands within MULO environments.
- Ability to travel 20-30%.
Nice to have
- PROFESSIONAL QUALIFICATIONS 7+ years of progressive sales experience in CPG, ideally within Food & Beverage.
Skills
- Possess excellent interpersonal, listening, verbal, presentation, and written communication skills.
Compensation
- WHAT YOU'LL OWN Planning Build annual account plans (revenue, distribution, promo targets) aligned to growth goals.
Company info
- That retail growth is something we are incredibly proud of.
- This is a brand that was built online, and we are ready to bring that energy back in a big way.
This listing is sourced directly from Truff's careers page and normalized into a canonical job model.