Litmus IO
Business Development Team Lead
Toronto, Canada · Senior
Sponsorship not specifiedDetected 98 days ago
Distributed SystemsMachine LearningHubSpotSalesforceCRMSalesBusiness DevelopmentPipeline ManagementOutbound SalesForecastingResearchLeadershipCommunicationCollaborationMentoringAdaptability
About the role
- As the BDR Team Lead (NA) - Player/Coach, you will lead and develop a high-performing team of Business Development Representatives while actively contributing as an individual producer.
- This hybrid leadership role is ideal for someone who thrives on coaching talent, building scalable outbound strategies, and personally engaging with key manufacturing accounts.
- You will play a critical role in shaping pipeline generation across North America, partnering closely with sales and marketing leadership to drive revenue growth in the manufacturing sector.
Responsibilities
- Help recruit, onboard, and develop a high-performing team of BDRs in partnership with the People Operations team, with a strong focus on the North American market
- Personally prospect and engage strategic manufacturing accounts across North America to build and accelerate pipeline growth
- Lead by example through consistent execution, strategic prospecting, and strong pipeline generation performance
- Design, execute, and optimize multi-channel outbound campaigns across email, phone, LinkedIn, and other relevant channels
- Develop and refine messaging tailored to manufacturing personas and Industry 4.0 initiatives
- Leadership Opportunity: Shape and build the NA BDR function
Requirements
- 5+ years in BDR, SDR, or business development roles, with at least 1-2 years in a leadership or mentoring capacity
- Proven track record of exceeding pipeline generation targets
- Ability to translate market insights into effective outbound strategies
- You'll have ownership, visibility, and the ability to shape both product and company as we scale.
Nice to have
- Experience leading North American outbound teams
- Background in edge computing, IoT, or industrial automation solutions
- Experience scaling outbound motion in a startup or high-growth SaaS company
- Experience in manufacturing, industrial technology, IoT, or related sectors strongly preferred
Skills
- Proficiency with CRM platforms such as Salesforce and sales engagement tools including Salesloft, HubSpot, and Clay
- Familiarity with modern sales methodologies such as Challenger Sale, SPIN Selling, and Sandler Selling System
- Strong understanding of outbound prospecting workflows, account research, and multi-channel engagement strategies
- Resilient, proactive, and adaptable in a fast-paced, high-growth environment
Compensation
- Base salary + individual performance-based incentives
- Competitive Compensation: Base salary + individual performance-based incentives
Benefits
- Learning & Development: Access to industry training, mentorship, and leadership coaching
- Foster a high-performance, collaborative, and feedback-driven culture that encourages learning, ownership, and execution excellence
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