Haystack News

Head of Growth Marketing

San Francisco · Full-time

Sponsorship not specifiedDetected 21 days ago

SQLSnowflakeRESTStatisticsGrowth MarketingPerformance MarketingLeadership

About the role

This is a hands-on, player-coach role, not a delegate-and-review one.
You set the plan, you find the wins, and you move without waiting to be asked.
You'll start very hands-on, and as you prove it out, grow into owning the entire growth function.

You'll run the paid acquisition, you'll be in the data yourself, you'll brief and pressure-test the creative, and you'll own the funnel all the way down to retention and LTV on our Premium subscription.
You'll have a small team and outside help to lean on, but the work is yours to drive.
Paid acquisition across every channel. Mobile, web, and CTV: Meta, Google, Apple Search Ads, and the CTV platforms. Drive installs and trials down to a CAC and payback we can scale on, and do it on more than one or two channels.
You're in the dashboards (and Snowflake) every day, you write your own queries to check whether something worked, and you catch the broken number before anyone else does.

"I need clean data before I can act." If you stall waiting for the perfect dashboard instead of moving on the signal you have, this isn't the role.

At least 5 years growing consumer products, including at least one role of 3+ years where you can point to real impact.
Managed 6-7 figure performance marketing budgets and driven real results with them.
Scaled a product from zero to at least 100K new users/installs.
Real analytical ownership.
You can pull apart a dataset, find the thing that's off, and form a point of view from it without being handed a chart.
Comfortable in SQL / a warehouse like Snowflake and living in BI dashboards daily.
A quantitative degree that backs the analytics bar (Economics, Engineering, Finance, or Statistics).
Genuinely AI-native.

Haystack News is the leading news streaming service, reaching 40+ million viewers with a personalized newscast across mobile, web, and connected TV.
We have direct relationships with all the major TV platforms (Samsung, Sony, Vizio, LG, Google TV, Fire TV) and hundreds of premium news channels including ABC News, CNN, Bloomberg, and local stations across the country.
We pride ourselves on moving faster and executing better than anyone else in our industry, and we're now building a Premium subscription business on top of the free product.
You should join us if you like to ship quickly and often, you want to learn how a Silicon Valley startup actually grows, and you like working in a small team where what you do shows up in the numbers the same week.
The Premium subscription funnel. This is the part of the business we're betting on.
We're looking for a Head of Growth Marketing to own how Haystack grows new users, paying subscribers, and the revenue that comes with them, across mobile, web, and CTV.
The Premium subscription funnel. This is the part of the business we're betting on. Own it end to end: trial starts, trial-to-paid conversion, and retention. Think in LTV and payback, not cost-per-install.

This listing is sourced directly from Haystack News's careers page and normalized into a canonical job model.