Mission Lane
Manager, Paid Acquisition & Investment
Remote, United States · Senior · Full-time
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odds of building a lasting career here
Sponsors, but it's cap-subject — you still face the weighted lottery (~45% per draw at Level III). Good if you win; have a cap-exempt backup on your list.
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About the role
- By attracting top talent and leveraging cutting-edge technology, we're enabling people to unlock real financial progress.
- The impact you'll make: Right now, someone is scrolling through their phone while working out how next year can look different from this one.
- They have a plan, and the right credit card could be a real step toward it.
Responsibilities
- Quality acquisition drives you:
- Serving as the Subject Matter Expert (SME) and independently owning campaign execution across Meta, Google, TikTok, and Snapchat, from complex builds through launch and advanced optimization.
- By fostering a culture of empathy and collaboration, we create a strong sense of belonging and support for every team member.
Requirements
- 5+ years of hands-on experience independently managing and executing paid media campaigns (Meta, Google Ads, TiKTok, etc.) in an analytical, performance-driven environment.
- A proven track record of acting as the SME, independently managing specific ad budgets, and consistently hitting CAC, CPA, or ROAS targets.
- Expert-level knowledge of platform-specific levers, bidding strategies, ad formats, and audience targeting.
- You know the platform levers like the back of your hand:
- You are an expert in bidding strategies, ad formats, audience targeting, and identifying exactly what to adjust when performance shifts.
- You are a highly trusted operator:
- You check pacing and variance as a daily habit, and you have a proven history of managing specific budgets to hit strict CAC targets.
Nice to have
- Experience in financial services, fintech, or consumer lending.
- Experience independently scaling a business function in a fast-moving startup environment.
- Familiarity with SQL for deeper, self-serve data analysis.
- About Mission Lane:
- It all started with a realization: nearly fifty percent of the adult population in the U.S. doesn't have access to a clear line of credit.
- Most traditional credit card companies either overlook or overcharge this group because they have less-than-perfect credit scores or no scores at all.
- We decided this just wouldn't do.
- To date, over four million consumers have chosen Mission Lane, earning high customer ratings on Credit Karma for its market segment and industry leading Net Promoter scores.
Compensation
- Annual full-time starting base salary range: $118,000.00-$157,000.00
- This role is eligible for additional compensation in the form of participation in our annual incentive program.
- Pay is based on factors such as work experience, education, certification(s), training, skills, and competencies related to the role.
Company info
- About Mission Lane: Founded in December 2018, Mission Lane is a purpose-driven fintech company based in the U.S., with headquarters in Richmond, Virginia.
- We're looking for team members who share our dedication to transparency and truth.
- Acquiring the right customers matters to you just as much as acquiring them efficiently, and you instinctively reach for ROAS or an LTV:CAC view to dictate your optimizations.
- Founded in December 2018, Mission Lane is a purpose-driven fintech company based in the U.S., with headquarters in Richmond, Virginia.
Equal opportunity
- Mission Lane is an equal opportunity employer.
- equal opportunity employer.
Visa & Work Authorization
- In partnership with our sponsor banks, we offer credit cards under the Mission Lane brand name, with better, clearer terms, and a more refined customer experience than the alternatives available to people workin
This listing is sourced directly from Mission Lane's careers page and normalized into a canonical job model.