Engine
Lifecycle Marketing Manager
Remote - USA
Sponsorship not specified$105k-$120kDetected 64 days ago
SQLSnowflakeData VisualizationLLMsA/B TestingProduct StrategyWritingSalesforceGoogle AnalyticsCRMGrowth MarketingExcelCommunication
About the role
- You'll work in lockstep with Product Management, Data, and Growth, and have direct influence on product roadmaps, cross-product strategy, and outcomes.
Responsibilities
- Lifecycle Program Development: Design and implement comprehensive lifecycle programs (onboarding, activation, engagement, retention, advocacy) for Engine's core travel platform, including journeys that drive deeper adoption of platform features at the right moment.
- Experimentation: Build a rigorous testing framework to validate messaging, timing, channel mix, and segmentation strategies. Use data to improve performance continuously.
- Cross-Functional Partnership: Partner closely with Product Managers and Product Leads to align lifecycle programs with product priorities and feature releases.
- Technical Execution: Independently build and launch lifecycle campaigns in Customer.io (or equivalent platform).
- Use Looker and Snowflake to create audience segments, analyze cohorts, and surface behavioral insights.
- Performance Analysis: Own ongoing cohort behavior, identify drop-off points, and translate data into actionable insights that improve product metrics (activation rate, feature adoption, retention).
- Content & Messaging: Write and iterate compelling, on-brand emails and in-product messages that drive action. Maintain strong opinions on what makes customer communication effective.
- Design and implement comprehensive lifecycle programs (onboarding, activation, engagement, retention, advocacy) for Engine's core travel platform, including journeys that drive deeper adoption of platform features at the right moment.
- Independently build and launch lifecycle campaigns in Customer.io (or equivalent platform).
- Environments for Success: Different roles have different needs in terms of the environments that drive success which is why we have a hybrid-hub model.
Requirements
- Lifecycle Expertise: 4+ years in lifecycle, CRM, or growth marketing roles with proven success driving product adoption and retention metrics.
- Data Proficiency: You must be able to dig into data yourself, not hand off tasks to analysts.
- The ability to quickly understand and operate across multiple datasets tied to different products is critical.
- Tool Mastery: Hands-on experience with Customer.io (or similar platforms like Iterable, Braze), Salesforce, and analytics tools.
- You must be able to dig into data yourself, not hand off tasks to analysts.
- Hands-on experience with Customer.io (or similar platforms like Iterable, Braze), Salesforce, and analytics tools.
- Data Proficiency: You must be able to dig into data yourself, not hand off tasks to analysts. Strong analytical skills with experience using Looker, Snowflake, or similar tools. Comfortable with SQL for audience segmentation and analysis. The ability to quickly understand and operate across multiple datasets tied to different products is critical.
- Writing Excellence: Exceptional copywriting skills for emails, in-product messages, and user-facing content. You have strong opinions on what makes great customer communication and know how to use LLMs to create great, on-brand copy.
- Product Partnership: Experience working closely with Product teams, influencing roadmaps, and taking ownership of product outcome metrics, not just marketing metrics.
- Experimentation Rigor: Track record of building and running structured A/B tests, analyzing results, and iterating based on data.
- Customer Empathy: Deep understanding of user intent and behavior. Ability to design journeys that feel helpful rather than interruptive.
Nice to have
- B2B SaaS or marketplace experience
- Experience with early-stage or 0-1 product launches
- Background in travel, fintech, or marketplaces
- SQL proficiency for custom audience building
- Tech Stack Proficiency
- Applications for this role will be accepted through August 28th, 2026 or until the role is filled.
- We encourage you to apply early, as we may begin reviewing applications before the deadline.
- Your recruiter will share your complete compensation package as you move through the process.
Skills
- Customer.io, Looker, Salesforce, Snowflake, SQL, Google Analytics, Excel/Sheets
- Compensation
- Our compensation packages are based on several factors, including your experience, expertise, and location.
- In addition to a competitive base salary, total compensation may include equity and/or variable pay (OTE).
- Use data to improve performance continuously.
Compensation
- Our compensation packages are based on several factors, including your experience, expertise, and location.
- In addition to a competitive base salary, total compensation may include equity and/or variable pay (OTE).
- Your recruiter will share your complete compensation package as you move through the process.
- Base Pay Range
- $105,000 - $120,000 USD
- The Engine Edge: Perks & Compensation
Benefits
- To make this vision real, we're looking for exceptional, mission-driven people to help redefine how businesses manage and experience travel.
- Perks and benefits may vary based on employment type, location, and more.
Company info
- Create delightful, data-informed user journeys that guide customers from initial signup through power user adoption.
- Join us on our mission to transform how work travel works-for businesses, for travelers, and for the industry.
- At Engine, we're transforming business travel into something personalized, rewarding, and simple.
- We believe the future of travel should be seamless and powered by technology that delights customers at every step.
This listing is sourced directly from Engine's careers page and normalized into a canonical job model.