whitecapsfc

whitecapsfc

Coordinator, Digital Marketing

VANCOUVER, British Columbia

Sponsorship not specifiedDetected 15 hours ago
HTMLCSSA/B TestingProject ManagementEmail MarketingHubSpotSalesforceMarketoCRMCommunication

About the role

  • The Club Vancouver Whitecaps FC is the longest-running professional soccer club in Canada and the United States.
  • Since its inaugural season in 1974, the club has united generations of loyal fans in British Columbia and beyond.
  • This includes academy programs in eight of ten provinces across the country.

Responsibilities

  • Develop, implement, and optimize dynamic, personalized marketing journeys using Salesforce Marketing Cloud.
  • Manage and execute promotional email and SMS campaigns across all business units.
  • Collaborate with cross-functional teams to drive engagement and retention.
  • Work closely with the Director, Digital Manager to develop and execute digital initiatives aligned with marketing goals.
  • Manage digital requests and deliverables across departments.
  • Create and manage web pages to drive revenue and fan engagement.
  • With academies in eight out of ten provinces, a network of partner clubs, and hundreds of camps and clinics every year, Whitecaps FC provide a foundation for Canada's soccer future.
  • In addition to building a winning team on and off the pitch, the Club places great importance in giving back to our community, harnessing the power of sport to create a stronger, more equitable & inclusive society through three key community goals: helping meet critical needs, using soccer to build life skills and creating soccer participation opportunities in Indigenous communities.

Requirements

  • "Within these walls, you are welcomed, accepted, and respected.
  • Here, no matter who you are or where you come from, you are home.

Nice to have

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 2-4 years of experience in digital marketing and email marketing/automation.
  • Hands-on experience with Salesforce Marketing Cloud (or similar platforms like Pardot, Marketo, HubSpot).
  • Basic coding skills in HTML, CSS, AMPScript (a plus).
  • Strong analytical mindset with expertise in data-driven campaign optimization.
  • Excellent project management and organizational skills.

Skills

  • Strategically grow email KPIs, including subscriber growth, open rates, click-through rates, and conversions.
  • Leverage CRM data for targeted messaging and customer segmentation.
  • Optimize campaigns using A/B and multivariate testing frameworks.
  • Monitor email-driven revenue and ensure compliance with CASL, CAN-SPAM, and GDPR.
  • Stay ahead of industry trends, ensuring best practices in email marketing and automation.

Benefits

  • Education & Experience:

Company info

  • We are also strongly committed to providing opportunities to Canadian athletes, both male and female, with the largest soccer development structure in Canada.

Equal opportunity

  • Vancouver Whitecaps FC believes that diversity and inclusion is critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.
  • Should you require any accommodation throughout the recruitment process, please do not hesitate to contact our People & Culture department.
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This listing is sourced directly from whitecapsfc's careers page and normalized into a canonical job model.