Ascend21

Product Marketing Manager

San Francisco, California

Sponsorship not specifiedDetected 12 hours ago

Product ManagementProduct StrategySalesAccountingResearch

About the role

We are currently seeking our founding PMM hire to define our product marketing strategy as well as execution.
You will act as a bridge between Product, Marketing and Sales to use your research to influence the roadmap and positioning of existing and new feature launches.
Under your direction, you will directly translate product strategy to influence marketing campaigns, sales motions, and sales collateral.

Own the design, messaging, and creation across sales decks, one pagers, case studies to reinforce our market positioning + messaging.
Own the evolution of our value props and positioning against competitors as new features or competitive products are released.
This role reports direct into the Head of Marketing and will work closely with team members across design, product, sales, and customer success.

Dive into sales and customer calls to learn about our customer, their challenges, and how Ascend helps prospects overcome these problems.
Conduct internal and external research to understand the current competitive landscape for Ascend.
Work closely with product to translate new features functionality into value propositions within the sales motion and across collateral.
Coordinate GTM campaigns across owned channels (email, in-product, website)
Be able to report back on the learnings, successes, and area of improvements for our messaging across product, sales, and customer success.
Conduct win/loss analysis to understand what messaging and positioning is working or not working across different segments.

100% health premiums covered for you and your dependents
A fast growing team with an emphasis on promoting from within 80% of all hires in the last 12 months have already been promoted!
Company paid commuter benefits
Parental and family leave
You have 2+ years of experience working in a similar industry (fin-tech, health-tech, etc.), you move fast, and you get things done without waiting for someone to hand you a perfect process.

You get that messaging shapes how people perceive a company, and you know the difference between brand awareness and brand perception - and why both matter.
You care deeply about your customers and their problems and want to deeply understand, relate to, and connect with our customer base.
You're down to hop on calls with them directly - insurance is a main-street business where relationships matter.
Brand Driven Storyteller: You get that messaging shapes how people perceive a company, and you know the difference between brand awareness and brand perception - and why both matter.
Customer Focused: You care deeply about your customers and their problems and want to deeply understand, relate to, and connect with our customer base.

This listing is sourced directly from Ascend21's careers page and normalized into a canonical job model.