Keenfootwear

Sr. Manager, Social Media, Utility

Portland, OR · Senior

Sponsorship not specified$131k-$138kDetected 28 days ago

OKRsSocial Media MarketingForecastingBudgetingCompensationLeadershipCommunicationCollaborationProblem SolvingMentoring

About the role

Manager, Social Media for Utility (work & safety category) is responsible for designing and implementing content and social media strategy for an assigned business category.
Defines Utility category's organic social media objectives and key results and continually monitors, analyzes, and reports achievement against these objectives to leadership and stakeholders.
Oversees global social media budget planning, forecasting, and ongoing financial management.

Responsibilities

This role plays a key part in sourcing, curating, and creating compelling content to drive audience engagement, increase traffic, and convert leads into loyal fans, content creators, and brand ambassadors.
Serves as the global point of contact for Utility social media, partnering closely with regional I&E teams to drive alignment and execution.
Leads and manages multiple external agencies handling social, creative, and production needs to deliver best-in-class content and campaigns.
Works with Utility marketing team to influence influencer strategy and maintains relationships, contracts, and budgets to support influencer & PR programs and activations around key products.
Curates and creates written and visual content, stories and email strategies to support social media marketing initiatives across social media platforms, in collaboration with internal stakeholders and external brand influencers.
Provides guidance, training, and best practice recommendations to internal stakeholders on the use of social media to drive engagement and other digital communications metrics.

Requirements

Bachelor's Degree in Marketing, Communications, or related field required.
Minimum six (6) or more years of experience in social media/digital communications with experience building and executing social media strategy.
Knowledge, Skills, and Abilities
Demonstrated knowledge of social media platforms, digital communications strategies, best practices, tools, and performance measurement techniques.
Travel Required: Yes, up to 15% of the time for activations and/or productions.
Minimum one (1) year of experience managing a team.
Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.
Demonstrates a strong appreciation for the skilled trades and modern workwear culture, with knowledge of tools, construction environments, and hands-on problem solving, as well as a deep respect for durability, craftsmanship, and high-performance products.
Excellent written and verbal communication skills, including creative and professional writing, editing, and multimedia storytelling (photo, video, text).
Proven ability to build and maintain strong internal and external relationships, collaborating effectively across teams, regions, and with external partners.
Demonstrated ability to prioritize, manage multiple projects simultaneously, and apply strong organizational and problem-solving skills.
Ability to lead a functional team, foster a positive and productive culture, and support the professional growth and development of team members.
Knowledge and ability to manage external agencies and production partners to ensure high-quality, timely delivery aligned with strategic objectives.
Ability to analyze social media and digital performance data, interpret insights, and translate findings into actionable strategies to optimize results.

Compensation

This range represents the low and high ends of this position's anticipated base salary range.
The actual base salary will depend on numerous factors such as experience, knowledge, skills, and location.
Our base salary is just one component of our competitive total rewards strategy, which includes numerous benefits and perks as well as specific health and welfare benefits.
$130,680 - $137,940
Why Work at KEEN: Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that's on a mission to create original and versatile products, improve lives, and inspire outside adventure.
Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces.

Benefits

By giving back, reducing impact, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place.

Company info

Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that's on a mission to create original and versatile products, improve lives, and inspire outside adventure.
Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces.
KEEN strives to show the world through its products and its actions that a business for good can actually be good for business.
Fuerst Group, KEEN, and Chrome are equal opportunity employers.
We value an inclusive and diverse community.
Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

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This listing is sourced directly from Keenfootwear's careers page and normalized into a canonical job model.