Bluestatedigital
Media Strategist, Buying
NY, DC, Oakland
Sponsorship not specified$75k-$85kDetected 71 days ago
SEMGoogle AnalyticsLead GenerationSignal ProcessingCommunicationCollaboration
About the role
- What to know Execute game-changing advertising strategies that tie engagement to the bottom line.
- This may be the right role for you if you're someone who is equally strategic, creative, and analytical.
- Switching seamlessly from a client presentation, to writing an insightful analysis of campaign performance, and rolling up your sleeves to launch new creative are no big deal for you.
Responsibilities
- Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals.
Requirements
- High proficiency with digital advertising platforms - you ultimately want to become a master of paid social, paid search, and/or programmatic trading - as well as Google Analytics and other measurement platforms
- Teamwork and scrappiness required.
Compensation
- $1,250 annually in professional development funds
- The salary range for this position is $74,750 - $85,000
- The salary range for this position is $74,750 - $85,000; compensation will be commensurate with experience.
Benefits
- Unlimited time-off (inclusive of sick, personal, and vacation days)
- Competitive health, dental, and vision insurance
- Inclusive family planning coverage, including fertility, surrogacy, and adoption benefits
- Flexible and health savings accounts
- Generous paid holiday schedule
- 12-week fully-paid parental leave for all parents-to-be
- Short-term and long-term disability insurance
- Pre-tax commuter benefits
Company info
- As part of the Paid Media team, you'll work closely with a cross-disciplinary group of Blue State employees who are passionate, geeky, and care about their clients and causes.
- Blue State fosters an environment where everyone has an opportunity to shape new approaches, grow and learn from their colleagues, and take advantage of a personal development fund to stretch their skills even further.
- You'll have the opportunity to work with some of the most inspiring charities, ambitious brands, and passionate advocacy and social change campaigns.
- A day in the life
- Build, manage, and optimize media campaigns across multiple platforms, primarily using Meta Business Manager, Google and Bing Ads, Google Campaign Manager 360, and the Yahoo DSP. (Other digital channel expertise is a plus.)
- Translate clients' strategic visions into media objectives and KPIs to accomplish a wide range of client objectives including direct response (lead gen and fundraising), awareness, persuasion, and advocacy.
- Analyze ongoing and historical performance data to identify opportunities for improvement, make strategic recommendations, and generate reporting and insights to drive optimization.
- Have a strong POV on measurement, attribution, and conversion tracking, and apply that knowledge to strategic recommendations and ongoing campaign management.
- Participate in (and sometimes lead) client-facing interactions - you'll be the subject-matter expert for the platforms you manager
- Work collaboratively with other internal or external teams, including media planners, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental designs.
- Keep up to date with the latest digital media trends by building and stewarding relationships with media partners, and engaging in media R&D projects.
- Some things we're looking for
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