Illumio
Product Marketing Specialist - Product Led Growth (PLG)
Sunnyvale, California - HQ · Mid
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About the role
- Journey definition and creation - Map the total prospect experience from researching about solving a problem, to learning about Illumio, to the different phases of a demo and Trial experience.
- Market intelligence - learn about other Trial experience best practices from other vendors.
- Know the needs of our customers and prospects and be a knowledgeable authority on our competition with the ability to articulate value and differentiate our solutions.
Responsibilities
- Sales enablement - Communicate value propositions to sales teams and develop sales materials and tools that support the selling process.
- Trial aspects of product launches - plan the Trial updates for the go-to-market launch strategy for new releases, and manage the cross-functional implementation of the plan.
- Demand generation activities - Partner in demand generation activities with Marketing teams.
Requirements
- Exceptional communication skills including the ability to influence, guide, and work with senior executives to achieve joint objectives
Skills
- ONWARDS TOGETHER!
- 4 ON-SITE DAYS A WEEK IN SUNNYVALE, CA HEADQUARTERS.
- 2+ years of product marketing experience in companies focused on enterprise security, data center or cloud infrastructure.
- Excellent written and verbal communication skills
- Strong acumen about new technologies and commercial acumen in the software industry
- Strong technical skills and experience
Company info
- Our Marketing team illuminates and evolves the global brand, driving revenue and empowering future success for our Sales team.
- As a leader in Zero Trust Segmentation, we are dedicated to helping organizations prevent cyberattacks and mitigate the impact of ransomware.
- Renowned for our innovative solutions and collaborative spirit, we foster an inclusive environment within Marketing and across the company.
- Join one of the industry's most creative and dynamic teams, where you'll discover opportunities to excel, be empowered to set ambitious goals and define your path to success!
- Product Marketing at Illumio:
- The Product Marketing team at Illumio focuses on understanding the customer, technology, the ecosystem, market drivers, competition and customer needs with the responsibility of communicating product messaging and value to internal and external audiences.
- You will be part of a team responsible for developing positioning and differentiated messaging, defining go-to-market strategy, launching new solutions and driving thought leadership for the Illumio solutions.
- You will 'roll up your sleeves', 'dig in', learn, problem solve, be creative and do what it takes to win the market.
- Product Led Growth (PLG) is a strategic initiative at Illumio to accelerate time-to-value for Customers.
- In this role, you will team with the head of PLG product marketing to define the overall Web Trial and Marketplaces experience to be delightful and useful for new prospects and existing customers.
- Market intelligence - learn about other Trial experience best practices from other vendors. Know the needs of our customers and prospects and be a knowledgeable authority on our competition with the ability to articulate value and differentiate our solutions.
This listing is sourced directly from Illumio's careers page and normalized into a canonical job model.