Life360

Lead Decision Scientist (Web)

Remote, US; Remote, Canada

Sponsorship not specified$133k-$195kDetected 7 days ago

BigQueryDatabricksMachine LearningData EngineeringData ScienceMLOpsA/B TestingMarketing AnalyticsGoogle AnalyticsLeadershipProblem Solving

About the role

No other team at Life360 touches every product decision, every experiment, and every revenue lever.
Data & Analytics is a 60+ person organization spanning data engineering, analytics engineering, data science, and ML.
People who shape what gets built, how we grow, and where we invest.

Be the strategic thought partner for cross-functional teams (DTC, web PMs, web engineers, marketing, finance). You architect and evangelize the web analytics roadmaps, and you notice the gap between what the data shows and what the team assumes.
Work backward from an understanding of how users experience our website to develop and implement metrics strategies that measure what matters to our users and our business.
Data Ownership: Stitch backend data from various data platforms (Google Analytics, BigQuery, Databricks) and build the eCommerce data pipelines with Data Engineering that support all DTC reporting.
Oversee the analysis of eCommerce KPIs, customer behavior, and digital marketing metrics. Develop and refine dashboards to provide visibility into online performance and identify optimization opportunities.
Build explanations on top of measurement, always grounding analysis in the reality that users are people with motivations and context the data alone won't tell you.
Develop and refine dashboards to provide visibility into online performance and identify optimization opportunities.

You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance.

Your primary tools are statistical inference, clear thinking, and the judgment to know which question matters most.

For candidates based in the US, the salary range for this position is $133,000 to $195,000 USD.

Develop and communicate a clear vision for self-service and operational reporting using industry leading tools and best practices.
The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

We're building it to be AI-native, where automation handles the volume so our people can focus on understanding why users behave the way they do, establishing what actually causes what, and turning those findings into action.
About the Job
We're hiring a Lead Decision Scientist (web) to be a strategic partner embedded with Direct To Consumer (DTC), web product, web engineering, marketing, and finance teams.
You'll own the analytical narrative for your area and deliver insights that directly change roadmaps and resource allocation.
The output is decisions, not dashboards.
You'll also help make the AI-native organization a reality, shaping the tools and workflows that let automation take on more so the team can go deeper.
This is not a production ML role (we have a dedicated Data Science / MLE team for that).
You'll report into the Director, Marketing Analytics and work alongside marketers, product managers, data engineers, data scientists, and ML engineers.
For candidates based in the US, the salary range for this position is $133,000 to $195,000 USD.
For candidates based out of Canada, the salary range for this position is 147,500 to 173,000 CAD.

This listing is sourced directly from Life360's careers page and normalized into a canonical job model.