Greatquestion
Senior Demand Generation Manager
Canada · Senior
Sponsorship not specifiedDetected 5 days ago
SQLCanvaUX ResearchHubSpotGrowth MarketingResearchCommunication
About the role
- We're intentionally a lean marketing team.
Responsibilities
- Build and execute demand generation programs across organic search, AI search, content, partnerships, gated assets, referrals, directories, events and paid acquisition.
- Take product marketing assets and messaging and turn them into repeatable lead-generation systems-gating content, distributing it through the right channels, repurposing it for social, newsletters and AI search, and continuously improving performance.
- Partner closely with Product Marketing to move quickly from hypothesis → launch → measurement → iteration.
- Work alongside our Growth Lead and GTM Engineer to build AI-assisted workflows for enrichment, personalization, content production, routing and automation so execution scales without linear headcount.
- Measure the funnel rigorously-MQL → SQL → SQO conversion, cost per qualified lead and channel ROI-and make data-driven decisions about where to invest, where to optimise and what to stop.
- We're intentionally a lean marketing team. Each person owns a distinct stage of the funnel with clear accountability.
- Creates the positioning, messaging and assets.
- Turns those assets into qualified demand and owns lead quality through to SQL.
- We expect every member of the Great Question community to do their part to cultivate and maintain an environment where everyone has the opportunity to feel included, and is afforded the respect and dignity they deserve.
- We examine our unconscious biases and take responsibility for always striving to create an inclusive environment that makes every employee and candidate feel welcome.
Requirements
- 5-8 years in B2B demand generation or growth marketing, ideally within SaaS.
- You've built workflows where AI materially increased output or reduced execution time, and you can explain exactly what changed. (We'll ask.)
- Strong channel judgment-you know where to double down, where to experiment and where to stop investing.
- Strong cross-functional communication and the ability to align Product Marketing, Sales and Operations around shared outcomes.
Nice to have
- Experience marketing technical products to practitioner audiences such as UX Researchers, Designers or Product Managers.
- Within your first 12 months, we'd expect to see:
- SQL targets consistently achieved.
- Repeatable demand programs operating across multiple acquisition channels.
- AI and automation meaningfully increasing execution capacity.
- Clear visibility into channel performance and economics.
- A demand engine that scales faster than headcount.
- Variable compensation is earned quarterly against SQL attainment, scales with performance, and is uncapped.
Compensation
- Competitive on-target earnings (OTE), benchmarked to your experience and location.
- 70% base salary / 30% variable compensation.
- Variable compensation is earned quarterly against SQL attainment, scales with performance, and is uncapped.
- Annual team retreats and virtual events
- Competitive compensation & equity
Benefits
- Opportunity to work on cutting-edge AI integrations that matter
- Competitive compensation & equity
- Generous PTO, health benefits, and learning stipend
Equal opportunity
- Great Question is committed to providing a workplace free from discrimination or harassment.
- Decisions related to hiring, compensating, training, evaluating performance, or terminating are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
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