Procurify

Procurify

Marketing Operations Manager

Canada Remote

Sponsorship not specified$13k-$94kDetected 28 days ago
RESTData AnalysisAgentic AIContent MarketingSalesforceMarketoGoogle AnalyticsCRMLead GenerationOutbound SalesProcurementIntercomLeadershipCommunicationCollaboration

About the role

  • The Marketing Operations Manager is a systems-focused builder and operator dedicated to designing, maintaining, and scaling the infrastructure layer that powers Procurify's revenue and marketing engine.
  • This role focuses on ensuring that marketing infrastructure is scalable and deeply integrated, moving prospects smoothly from initial capture to closed-won.

Responsibilities

  • Build programmatic, AI-orchestrated go-to-market systems and integrated workflows that fundamentally up-level our marketing infrastructure, driving exponential execution speed and impact at scale.
  • Maintain and scale robust campaign tracking and data infrastructure, ensuring our data architecture is optimized to power and fuel advanced AI models, automation, and analytics.
  • Partner cross-functionally to inject AI-first workflows into outbound and inbound infrastructure, continuously identifying opportunities to transition manual marketing plays into scalable, autonomous systems.
  • Deepen ownership of the full lead-to-revenue lifecycle, designing and maintaining the systems and processes that move leads from initial capture to closed-won.
  • Optimize lead scoring, routing, and nurture programs to ensure a clean handoff between Marketing and Sales, keeping data consistent across Salesforce and Marketo.
  • Own the data architecture for marketing attribution and performance analysis across all channels.
  • Track, analyze, and report on key marketing success metrics, aligning operational targets directly with lead gen, SAL creation, and overall pipeline contribution.
  • Translate performance data into actionable, strategic insights for marketing leadership to drive better decision-making.
  • Administer and optimize Marketo and support marketing's use of Salesforce, evolving the CRM into a modern, product-informed efficiency engine.
  • Own the administration and optimization of Intercom (Fin) for customer-facing communications, ensuring it is properly configured to leverage product usage data for precise audience targeting.

Requirements

  • Strong experience with Marketo and working knowledge of Salesforce CRM.
  • Familiarity with customer engagement platforms such as Intercom (Fin), including experience connecting product usage data to communications workflows.
  • Experience supporting Product Marketing programs, including product launches, interactive demo tooling, and webinar operations.
  • Ability to translate complex marketing requirements into scalable, automated technical processes and systems.
  • Solid understanding of funnel architecture, lead lifecycle management, and marketing attribution models.
  • An AI-first system-builder mindset with the technical vision to up-level traditional tech stacks through custom AI workflows, autonomous agents, and scalable system design.
  • Experience analyzing marketing performance data and building reports (e.g., BI tools such as Metabase or similar).
  • Strong attention to detail and commitment to data quality.
  • Ability to drive adoption of new AI tools and processes through training, documentation, and stakeholder buy-in.
  • Maintain a professional and current LinkedIn profile, ensuring it is updated upon joining Procurify to reflect their new role and maintain a consistent company presence.
  • WE'RE BUILDING A PRODUCT THAT MATTERS.
  • Procurify is redefining how organizations manage spend - transforming a historically manual, reactive process into a strategic advantage. Today, hundreds of companies trust us to manage billions in spend, and we're just getting started.
  • With fresh investment, a strong product foundation, and big ambitions in AI and payments, we're entering our next phase of growth. That means a real opportunity to shape what we build, how we scale, and the impact we have on our customers.

Nice to have

  • Experience with marketing attribution tools, specifically Marketo Measure (formerly Bizible).
  • Experience with Account-Based Marketing (ABM) platforms such as 6sense or Demandbase is highly desirable.
  • Experience working with marketing data, reporting, campaign analysis, and web analytics platforms (e.g., Google Analytics or Amplitude).
  • Experience implementing and operating automated or AI-enabled tools within marketing workflows, with a strong instinct for identifying where manual work should become agentic.
  • Advanced MarTech (Preferred):

Skills

  • Deep experience working with modern marketing and CRM tools, specifically Salesforce CRM.

Compensation

  • On Target Earnings Range: $94,000 - $130,00 (This range is dependent on experience, with a component of these earnings made up of variable pay and not inclusive of any benefits or equity that might exist in your total compensation package

Benefits

  • We prioritize our team's health and well-being.
  • We offer a competitive health, vision, and dental package along with an Employee Assistance Program (EAP), and a health and wellness spending account.
  • Community initiatives: We have a strong commitment to giving back to our communities, including regular volunteer days, our Donate Your Day program, and education lunch and learns.
  • Stock options: Everyone has a chance to own a part of Procurify with our competitive stock program.
  • We do not discriminate against any team members or applicants for employment because of race, color, disability, sex, age, national origin, religion, sexual orientation, or gender identity and/or expression.
  • $94,000 - $130,00 (This range is dependent on experience, with a component of these earnings made up of variable pay and not inclusive of any benefits or equity that might exist in your total compensation package.)
  • Monitor funnel health and identify opportunities to leverage AI automation to improve conversion rates and lead quality across lifecycle stages.

Company info

  • Check out what our customers are saying about us https://www.procurify.com/testimonials
  • Learn more about our procure-to-pay platform https://www.procurify.com/product/

Equal opportunity

  • Equal Opportunity Employer.
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This listing is sourced directly from Procurify's careers page and normalized into a canonical job model.