LawDepot
Digital Marketing Automation Specialist
Edmonton, Hybrid · Full-time
Sponsorship not specifiedDetected 12 days ago
Data EngineeringData ScienceData VisualizationSEMGoogle AdsMarketing AnalyticsGoogle AnalyticsPerformance MarketingExcelCustomer SupportResearchProblem SolvingOrganizational Skills
About the role
- How to Apply: Apply for this job here or submit your application through our Careers page at https://www.lawdepot.ca/career.
- We thank all applicants; however, only those selected for an interview will be contacted. #LI-DNI
Responsibilities
- Build AI-enabled tools and workflows that help the Performance Marketing department identify opportunities, improve campaign management efficiency, and make faster data-informed decisions
- Create scalable reporting, dashboards, and proactive monitoring alerts that provide clear visibility into campaign performance, profitability, conversion tracking, and key performance indicators
- Develop and optimize ad platform scripts and integrations that automate tasks and streamline operations
- Serve as a primary technical resource for the team by providing internal support
- Maintain clear documentation for scripts, automations, reporting processes, and technical workflows
- Directly manage a portfolio of paid search campaigns across Google Ads and Microsoft Advertising to increase website traffic and drive conversions
- Optimize campaign structure, bids, budgets, targeting, ad copy, and other performance levers to maximize profitability
Requirements
- Experience using AI tools, automation, and database software for reporting, data manipulation, and workflow improvements
- Experience analyzing large datasets to identify trends, patterns, performance opportunities, and actionable insights
- Ability to communicate technical concepts clearly, synthesize complex analysis, and make actionable recommendations
- The Nice to Haves (Great if you have it and we'll help you learn if you don't)
- Knowledge of PPC / SEM campaign management (Google Ads, Microsoft Advertising) and marketing KPIs
- Experience with ad platform APIs, Google Analytics, Google Tag Manager, or other marketing analytics tools
- Proficiency with Power BI for data visualization and business intelligence
- Experience with attribution modelling, feed management, conversion tracking, data pipelines, or third-party PPC tools
- Post-secondary education in Data Science, Computing Science, Business Technology Management, Management Information Systems, Business, Marketing, Economics, or a related analytical program
- Ability to develop automation workflows, reports, dashboards, scripts, and technical integrations
- Advanced Excel skills, including experience working with complex formulas, PivotTables, data visualizations etc
- Strong organizational skills and meticulous attention to important details
- Sound judgement and strong data-driven decision-making ability
- A collaborative and approachable working style, with the ability to effectively provide technical support to team members by troubleshooting tools, reporting, automation workflows, and data challenges
- Natural curiosity and a strong problem-solving mindset, with a track record of fast learning and adapting to new platforms or methodologies
Nice to have
- Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)
Skills
- This is a full-time, permanent position working 37.5 hours per week, with the option to work hybrid from our Edmonton, Alberta office.
Compensation
- Excellent total compensation package
Benefits
- Comprehensive health and dental benefits, plus an additional Health Care Spending / Personal Spending Account
- Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)
- Three weeks paid vacation, plus bonus personal days
- Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets
- Monitor data quality and campaign health, investigate variances, and implement solutions to support accurate reporting
Company info
- Join one of the fastest growing companies in Canada!
- LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry.
- Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions.
- With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference.
- At LawDepot, we foster a collaborative and inclusive learning culture that values excellence.
- Apply today and become a part of our exciting journey!
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This listing is sourced directly from LawDepot's careers page and normalized into a canonical job model.