Learfield

General Manager - St Thomas

St Paul, MN

Sponsorship not specifiedDetected 14 days ago

Brand StrategyResearchLeadershipMentoringOrganizational Skills

About the role

The GM is responsible for delivering results, supporting the local team, and contributing to a long-term, successful partnership between Learfield and the university.
Serve as the primary liaison between Learfield and the university's Athletics Department, Athletic Director, and key staff.
Achieve individual and team revenue goals by selling integrated sponsorship packages using traditional, digital, social, and experiential platforms.

Manage the execution of the multimedia rights agreement and ensure it reflects the university's mission, values, and branding standards.
Lead the property team, which may include sales and/or activation staff, by providing clear direction, coaching, and performance support.
Develop strong relationships with university contacts, sponsors, and other stakeholders to drive value and engagement.
Collaborate with regional and corporate support teams (e.g., research, marketing, digital, legal) to ensure seamless operations and client satisfaction.
Build and maintain strong relationships with university partners, athletic department staff, and internal stakeholders-serving as a trusted and respected representative of both LEARFIELD and the university.
LEARFIELD is seeking a driven and collaborative General Manager (GM) to lead our Sports and serve as the primary Learfield liaison to the university's Athletics Department.
This position plays a vital role in overseeing the school's athletics multimedia rights agreement and managing the corporate partner platform, while cultivating strong, trusted relationships across campus.
In this role, you will oversee day-to-day property operations and support sales efforts by working closely with internal and external stakeholders.

6+ years of experience in sponsorship sales, sports marketing, or related B2B role, with measurable success.
Strong organizational skills with an ability to juggle multiple priorities and meet deadlines.

Bachelor's degree from a four-year college or university.
Physical Requirements:
Ability to sit or stand at a desk for majority of day.
Ability to use hands and fingers to operate a computer, telephone, keyboard and mouse.
Ability to talk, hear and communicate clearly in person and via phone/video conferencing.
In addition, employment in this position with the Company is on an at-will basis.
Learfield is an Equal Opportunity Employer.
We provide equal employment opportunities to applicants and employees without regard to race

Develop and manage annual budgets, business plans, and forecasts that ensure property-level accountability and financial performance.

Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

This position is ideal for someone with a strong foundation in sponsorship sales, operations, and partner management who is ready to take the next step in their leadership journey.
Achieve individual and team revenue goals by selling integrated sponsorship packages using traditional, digital, social, and experiential platforms.

This listing is sourced directly from Learfield's careers page and normalized into a canonical job model.