Up Labs

Marketing Lead (GroundTruth)

USA · Part-time

Sponsorship not specifiedDetected 1 day ago

LLMsAgentic AIGraphic DesignSEOSalesBusiness DevelopmentSupply ChainLogisticsCommunicationPublic Speaking

About the role

Establish AI-Assisted Sales Enablement: Equip sales and business development colleagues with dynamic, hyper-personalized collateral and deck-generation workflows that help close deals faster.
Qualifications 5-15 years of marketing experience, predominantly in seed, Series A, and/or Series B venture-backed SaaS startup environments.

Design and deploy go-to-market initiatives using AI-driven insights and automation to target the right audiences, test positioning, and capture demand.
Launch Autonomous GTM and Brand Campaigns: Design and deploy go-to-market initiatives using AI-driven insights and automation to target the right audiences, test positioning, and capture demand.
Proactively Push the Company to Its Next Level: Identify and plug strategic gaps, recommend where budget will have the greatest impact, and drive expansion initiatives beyond our current customer base.
Why Join GroundTruth Build the future of agentic marketing.
Own a critical function.

Bachelor's degree in marketing, communications, graphic design, or similar field.
You are a high-agency builder who thrives on owning a combination of marketing strategy, hands-on execution, and using cutting-edge tech to achieve massive output with a lean footprint.

Experience in AI, logistics, transportation, or supply chain technology is highly preferred.

Identify and plug strategic gaps, recommend where budget will have the greatest impact, and drive expansion initiatives beyond our current customer base.
Background in B2B technology marketing for mid-market and enterprise SaaS products (preferably agentic AI products).
A track record of leveraging technology to carry out the work of a traditional marketing department.
An obsession for AI tooling, prompt engineering, and marketing automation.
A sharp editorial eye and understanding of how to distill complex technology products into compelling narratives that resonate.
You're energized by autonomy, ownership, and hands-on work that isn't confined to one specific area.
You possess the communication skills and strategic thinking needed to ensure final (AI-generated) output is high quality, human-grade, and on-brand.
You won't just use AI tools, you'll pioneer how a lean team scales impact through intelligent automation.
As the Marketing Lead, you'll shape how GroundTruth is perceived and how we win in the market.

This listing is sourced directly from Up Labs's careers page and normalized into a canonical job model.