Swap Commerce

Swap Commerce

Senior Demand Generation Manager

New York · Senior

Sponsorship not specified$135k-$170kDetected 41 days ago
A/B TestingSEOCadenceLeadershipDemand Planning

About the role

  • This is a dedicated ownership position responsible for:
  • Turning Swap's website into a compounding pipeline engine.
  • Winning the next phase of demand across AI-driven and traditional search.

Responsibilities

  • Own and evolve Swap's SEO, AEO, and GEO strategy - improving discoverability across traditional and AI-powered search surfaces.
  • Identify high-intent keyword opportunities aligned to pipeline and build content and page architecture to win them.
  • Partner with web, design, and brand teams to optimize site performance and conversion across the funnel.
  • Build a per-account and campaign landing page system that supports targeted and ABM growth motions.
  • Own the editorial calendar, asset library, and thought-leadership cadence aligned to demand and ABM.
  • Build scalable backlink and authority programs to strengthen domain authority and organic performance.
  • Design agentic, AI-assisted content workflows that accelerate high-quality production and optimization at scale.
  • Partner with RevOps and analytics to improve attribution visibility and measurement frameworks across organic and paid.
  • We share in the long-term success you help build.
  • We embrace diversity and equality in a serious way. We are committed to building a team with a variety of backgrounds, skills, and views. The more inclusive we are, the better our work will be. Creating a culture of equality isn't just the right thing to do

Requirements

  • 5+ years in demand generation, growth, or organic marketing at a B2B SaaS or technology company, with a measurable pipeline track record.
  • Deep, hands-on expertise in technical and content SEO, with a strong point of view on AEO/GEO and AI-driven discovery.
  • Proven CRO experience - landing pages, experimentation, and funnel optimization that moved conversion, not just traffic.
  • The only AI-native platform connecting backend operations with a forward-thinking storefront experience.
  • Our products span cross-border, tax, returns, demand planning, and our next-generation agentic storefront, giving merchants full transparency and the ability to act with confidence.

Nice to have

  • Fluency with AI-assisted and agentic content workflows, and a builder's instinct for turning manual work into scalable systems.
  • Execution-oriented and outcome-driven - you ship, measure, learn, and iterate quickly.
  • Experience with ecommerce or retail buyers, ABM motions, or structured data and schema markup is a plus.

Skills

  • Creating a culture of equality isn't just the right thing to do; it's also the smart thing.

Compensation

  • The base salary range for this role is $135,000-$170,000, plus equity and a competitive benefits package. Final offer is determined by experience, skills, and qualifications. We share in the long-term success you help build.

Company info

  • We are committed to building a team with a variety of backgrounds, skills, and views.
  • The more inclusive we are, the better our work will be.
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This listing is sourced directly from Swap Commerce's careers page and normalized into a canonical job model.