Autotradercanada

Senior Creative Strategist – Paid Social / Online Video (m/f/d)

Toronto, ON (Canada) · Senior

Sponsorship not specifiedDetected 40 days ago

Content MarketingSocial Media MarketingBrand StrategyPerformance Marketing

About the role

Our flagship brands - AutoTrader.ca, AutoSync, Dealertrack Canada and CMS - help Canadians buy, sell, and finance vehicles with confidence.
AutoTrader.ca is Canada's largest automotive marketplace, with over 25 million monthly visits.
Through AutoSync, we provide software solutions to 3,500+ dealers, streamlining their operations, marketing, and sales.

Responsibilities

Own the creative testing roadmap: define hypotheses, test, learn, and iterate on creative concepts, hooks, creator types etc.
Partner with the paid social performance marketing team to learn how ads are performing and determine what to test next.
Brief and manage creators and internal teams to deliver high-quality short-form video content
Build and manage a small roster of creators who represent the brand authentically

Requirements

8+ years of experience in brand, social creative, content strategy, or similar roles
Data-informed mindset with strong creative judgment (no heavy analytics required)

Nice to have

Experience scaling creator-led or UGC content strategies
experience working in international or multi-market environments is a plus

Compensation

The expected compensation for this position is: CAD 90K -CAD 110K
This range reflects the expected compensation at the time of posting.
The final offer may vary and can be higher based on relevant skills, experience, location, and market conditions.
For a career where you can drive our business and shape your future, apply now.
Use of Artificial Intelligence in Hiring: We use artificial intelligence ("AI") in our hiring process, including to screen, assess, or select applicants for this position.
Vacancy Status: This job posting is for an existing vacancy.

Benefits

Virtual wellness events
Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.
Here are a few benefits we all benefit from that support us to be our creative best.
Benefits from Day 1

Company info

We are a Canadian leader in digital automotive solutions.
Dealertrack Canada is the country's top automotive financing portal, processing more than 6.5 million credit applications each year.
Collateral Management (CMS ) is a national tech solution that boosts lien and registration services, recovery services, and insolvency management solutions for Canadian Lenders
As part of AutoScout24 group, Europe's largest online car marketplace, we're shaping the future of automotive retail in Canada and beyond.
Join us on our journey as we bring together the best of Europe and North America to shape the future of automotive retail.
As Senior Creative Strategist, you will shape how our brand shows up across paid social, YouTube, creator partnerships, and organic channels.
Your focus will be turning our brand strategy into clear, practical creative direction that works in-market.
This means defining how the brand comes to life across ads, creators, and content formats in a way that is consistent, distinctive, and effective.
You will work closely with creators, agencies, and internal teams to bring that direction to life through high-quality short-form video and social creative.
In partnership with the paid social team, you will help define the creative testing roadmap, using campaign insights and performance learnings to understand what resonates and continuously improve creative effectiveness over time.
Paid social and online video are key channels for rapid learning and iteration.
You will use those learnings to strengthen how we show up across channels and help evolve how the brand is expressed going forward.

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This listing is sourced directly from Autotradercanada's careers page and normalized into a canonical job model.