Activate Games

Director, Growth & Revenue Marketing

Toronto, Ontario · Director · Full-time

Sponsorship not specifiedDetected 7 days ago

CRMGrowth MarketingPerformance MarketingBudgetingCadenceLeadershipCommunicationMentoring

About the role

#EnterTheGame Activate: What We Do Activate is redefining how the world plays across Canada, US, and beyond into the global market.
We're a technology company that fuses a game, a workout, and a party into one unforgettable experience.
We believe play should move people - physically and socially.

This is a key leadership role that owns Activate Games Stores (AGS) growth and revenue marketing - performance, paid, lifecycle and CRM.
Own and execute a successful multi-year plan for Activates P&L, growth and revenue.
Set the strategy and lead alongside the performance team through various programs including paid, lifecycle.
Own performance marketing, lifecycle marketing, CRM, demand generation, and customer retention across Activate corporate stores, ensuring all marketing activity is directly tied to revenue targets
Develop and lead the growth strategy and demand plan, with clear execution plans that support store, regional, and overall AGS revenue goals
Monitor store and regional performance trends, identify actions to sustain strong markets, improve lagging markets, and support consistent revenue growth across the portfolio
Make informed trade-offs across channels, programs, and audiences to optimize investment, growth impact, and customer engagement
Own the store growth, revenue, and P&L investment plan, ensuring marketing spend and priorities are aligned to measurable revenue outcomes
Build and manage the 12-month operating plan and 3-year roadmap, aligning growth initiatives to forecasted demand, revenue targets, and business priorities
Partner on the budgeting process to prioritize activities and investments that support growth, retention, and store performance goals

Competent in various platforms and systems to lead the work credibly lead hands on when required (ie.
Bachelor's degree in Marketing, Business, Communications, or relevant field
High degree of professionalism, confidentiality, and ethical judgment

Establish a weekly, monthly, quarterly, and annual planning rhythm, with clear visibility into how stores and regions are trending against plan

Activate is redefining how the world plays across Canada, US, and beyond into the global market.
Behind every room, you'll need your reflexes, wits, and a team to beat the challenges - it's easy to start, hard to beat.
▶️ Press play on this video to see Activate in action (we promise it's worth it).
Follow @activategames on TikTok, Instagram, and Facebook to stay locked in.
Position Overview
The Director, Growth & Revenue Marketing at Activate works under the direction of the Vice President, Operations (AGS) supporting all corporate Activate stores.
Provide direction and mentorship to the team - CRM Specialist and Paid Digital Marketing Specialist.
This job posting is for an existing vacancy.
This is a full-time, permanent position that is.

This listing is sourced directly from Activate Games's careers page and normalized into a canonical job model.