Sequencing

Sequencing

Head of Marketing and Growth

Remote, US, USA

Sponsorship not specifiedDetected 98 days ago
A/B TestingPerformance MarketingBioinformaticsLeadership

About the role

  • The first Head of Marketing is a key member of the leadership team, accountable for scalable customer acquisition, strong retention, and disciplined, high-velocity revenue growth.
  • The ideal candidate has a proven record of scaling consumer or subscription businesses at 100%+ annual growth while tightly managing CAC, LTV, and contribution margin.
  • This role sits at the intersection of performance marketing, subscription economics, product storytelling, and category leadership.

Responsibilities

  • The Impact Own the full growth funnel from acquisition through retention and expansion, with clear revenue and unit economics accountability.
  • Develop and execute an integrated growth strategy across paid media, lifecycle, product marketing, and brand.
  • Build and optimize a diversified paid acquisition mix, including Meta, Google, affiliates, and emerging channels.
  • Design and run A/B tests across creative, targeting, landing pages, and funnel flows Lead onboarding, activation, engagement, and retention programs to grow subscription conversion and lifetime value.
  • Build lifecycle journeys across email, SMS, in-product messaging, and personalization to reduce churn.
  • Build, mentor, and manage a high-performing marketing team across paid, lifecycle, product, and creative, operating both strategically and hands-on.
  • This leader owns the end-to-end growth strategy across paid acquisition, lifecycle marketing, product marketing, and brand positioning.
  • They are both performance-driven and strategic, able to optimize acquisition at scale while building a differentiated, trusted brand in a complex category.

Compensation

  • The ideal candidate has a proven record of scaling consumer or subscription businesses at 100%+ annual growth while tightly managing CAC, LTV, and contribution margin.

Benefits

  • Implement scalable growth processes and infrastructure that enable rapid testing and learning.
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