Netflix
Experiences Web & Digital Marketing Manager
Los Angeles,California,United States of America · Senior · Full-time
Stay score
odds of building a lasting career here
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →H-1B wage level
the lottery is wage-weighted — each level is one more entry
$29,062 more — $234,062 — moves this role to Level IV and 4 lottery entries. That figure is inside the range the employer already advertised.
Based on the DOL prevailing wage for this occupation and worksite, a base salary of $234,062 would place this position at wage Level IV. That figure is within the posted range, and I'd like to target it. This role classifies under "Marketing Managers" for prevailing-wage purposes.
DOL prevailing wage, 2026-27 wage year · Marketing Managers (11-2021) · Los Angeles-Long Beach-Anaheim, CA. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.
Employer immigration record
from this employer's Department of Labor filings
Green-card follow-through: 85%
Files H-1B transfers
Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.
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About the role
- Netflix House is our first-ever permanent, year-round destination where fans can eat, play, and shop their favorite Netflix stories-in real life.
- Extremely comfortable operating outside a defined role and driving high-impact work wherever it's needed.
- The range for this role is $205,000.00 - $343,000.00.
Responsibilities
- Website Strategy - Own overall marketing strategy for the Netflix House website, ensuring it reflects business goals and the fan experience.
- Drive website CVR performance, partnering with other stakeholder teams to hit goals and identify optimizations. Build understanding of how different web traffic sources engage and convert on site to inform future recommendations.
- Drive landing page strategy and optimization for paid media and lifecycle campaigns in partnership with Paid Media and Lifecycle teams.
- Partner with Lifecycle/CRM team to ensure web experience and email/fan lifecycle strategy are cohesive and aligned with acquisition, engagement, and conversion goals.
- Organic Search - Own Netflix House organic search strategy end-to-end, coordinating across Product/Eng/UX, Consumer Insights, Local, PR, Organic Social, and Tudum Editorial team.
- Partner with the performance marketing team/agency on paid search to keep organic and paid search strategy aligned.
- Netflix Ecosystem Presence - Drive strategy to grow Netflix House's visibility within the Netflix streaming ecosystem via on-platform ads, partnering cross-functionally on execution, measurement, and optimization.
- Optimize Netflix House business profiles across third-party platforms (Google, Yelp, and TripAdvisor).
- Reporting & Analytics - Partner with Marketing Analytics, Data Science, and Finance & Strategy to build web and organic search reporting/measurement and tracking frameworks, run ad hoc analysis, and turn insights into action.
- Own executive-level reporting and storytelling, including quarterly QBRs, translating web and organic search learnings into materials for stakeholders and leadership, in partnership with Marketing Analytics.
Requirements
- Experience & Expertise.
- 12+ years in digital marketing, including 5+ years of direct people management, with a focus on web and organic search strategy for a sales-driven B2C eCommerce business.
- Proven success optimizing websites for conversion, including A/B testing programs that measurably improved CVR.
- Strong partnership track record with Product/Eng/UX teams, from writing briefs that translate business objectives into product requirements through launching new features.
- Organic search (SEO/AEO) expertise, including technical SEO, content/keyword strategy, and site architecture, with a demonstrated track record of directly improving organic traffic and search performance for a B2C site.
- Knowledge of adjacent growth marketing disciplines, including Paid Media, Lifecycle/CRM, and Marketing Analytics.
- Track record of driving initiatives independently and aligning large, cross-functional stakeholder groups with minimal oversight.
- Strong analytical acumen, with the ability to interpret data and performance metrics into clear, actionable insights that inform strategy and decision-making.
Compensation
- $205k-$343k
Benefits
- Build and manage a web learning agenda that combines A/B testing with qualitative research from Consumer Insights, in partnership with Product, Data Science, Marketing Analytics, Paid Media, and Lifecycle/CRM.
Company info
- At Netflix, our mission is to entertain the world.
- Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality.
- We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology.
This listing is sourced directly from Netflix's careers page and normalized into a canonical job model.