FirmPilot
Paid Media Manager
Miami, FL
Sponsorship not specified$90k-$110kDetected 6 days ago
SEOSEMGoogle AdsMeta AdsGoogle AnalyticsCRMForecastingBudgetingAuditingCommunicationProblem Solving
About the role
- This role is focused primarily on Google Search, managing campaigns in some of the most competitive and expensive legal markets where every click, every dollar, and every conversion matters.
- Success in This Role The ideal Paid Media Manager is analytical, curious, and always testing.
Responsibilities
- Build, launch, and optimize Google Search campaigns that generate qualified leads and signed cases.
- Develop campaign structures, keyword strategies, audience strategies, bidding strategies, and account architecture built for long term success.
- Create scalable paid search strategies that align with each client's business goals and growth objectives.
- Diagnose declining account performance and develop data driven recovery plans.
- Evaluate emerging Google Ads features, automation, and AI capabilities to determine where they create meaningful business value.
- Experience in running google ad experiments to optimize performance
- Implement and maintain offline conversion tracking that connects signed cases back to Google Ads.
- Partner with internal teams to ensure accurate tracking across Google Ads, Google Tag Manager, Google Analytics 4, CRM platforms, and reporting tools.
- Build reporting that focuses on business outcomes, not vanity metrics, while using data to guide optimization decisions.
- Manage media budgets across a portfolio of client accounts with a focus on maximizing return on investment.
Requirements
- Experience managing high budget, highly competitive search campaigns.
- Experience implementing offline conversion tracking and value based bidding strategies.
- Strong understanding of Quality Score, Auction Insights, bidding strategies, audience targeting, campaign structure, and search intent.
- Experience using AI to improve campaign creation, optimization, reporting, and analysis.
- Experience managing paid media for law firms or other local service businesses.
- Experience auditing and improving landing page performance.
- Experience with Meta Ads and Local Services Ads.
- Required
- 5+ years managing Google Ads campaigns with a strong focus on lead generation.
- Deep understanding of Google Ads, Google Analytics 4, Google Tag Manager, and conversion tracking.
- Strong analytical, problem solving, and decision making skills.
- Excellent communication and client presentation skills.
- Preferred
- Experience building automated CRM to Google Ads conversion workflows using Zapier or similar platforms.
Skills
- They're constantly testing, learning, and embracing new technologies, including AI, to stay ahead of the competition.
Compensation
- Pursuant to applicable pay transparency laws, the Company reasonably expects the salary range for this position to be $90,000 to $110,000 annually.
Benefits
- 100% premium cost for employee: health, dental, and vision coverage
- Discretionary paid time off
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