ConnectWise
Outbound Marketing Manager
USA-Remote · Contract
Sponsorship not specifiedDetected 6 days ago
Outbound SalesCadenceLeadership
About the role
- We see you and value you for your unique contributions.
Responsibilities
- End-to-end outbound strategy: sequence design, messaging, targeting, and cadence across all GTM motions (new logo, cross-sell, competitive displacement, etc)
- Sales adoption and trust: build the direct relationship with SDR and RSM/AE leadership needed to ensure sequences are actually used; that they're regularly updated and used for the right audiences; treat sales feedback as a design input
- Tooling ownership: manage the Outreach platform and associated contractor resources, ensuring sequences are technically sound, are pointed at the right audiences and easy for reps to execute
- Sales and marketing alignment process: build a formal intake and feedback loop so sequences are co-designed with sales before launch, not handed off after the fact
- Cross-functional partnership: work closely with PMM on messaging accuracy and with DGMs on campaign timing so outbound supports, not duplicates, broader demand programs, and sales on execution and measurement
- Playbook development: build complete, usable playbooks by role and motion, replacing the empty shells that exist today
- Strong relationship-building instincts with sales leadership; comfortable being in the room with SDR managers and AEs regularly
- Experience diagnosing and fixing broken sales-marketing handoffs, not just building net-new programs
- sequence design, messaging, targeting, and cadence across all GTM motions (new logo, cross-sell, competitive displacement, etc)
- build the direct relationship with SDR and RSM/AE leadership needed to ensure sequences are actually used; that they're regularly updated and used for the right audiences; treat sales feedback as a design input
Requirements
- Knowledge, Skills, and/or Abilities Required:
Skills
- Proven track record getting sales teams to adopt and execute marketing-built sequences
- Sharp messaging instincts
- ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC.
- Our company is powered by our connections, our colleagues, and our community.
- Game-changers, innovators, culture-lovers-and humankind.
- The Outbound Marketing Manager is responsible for owning and executing the outbound motion from the ground up, mostly through Outreach.io.
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This listing is sourced directly from ConnectWise's careers page and normalized into a canonical job model.