Activision Blizzard

Activision Blizzard

Senior Director, Digital Marketing

Santa Monica - Activision - The Pen Factory · Director · Part-time

Sponsorship not specified$148k-$274kDetected 29 days ago
A/B TestingContent MarketingCRMEpicResearchLeadershipCommunicationCollaboration

About the role

  • This role will serve as a Head of Digital for the AAA gaming franchise.
  • Reporting to the Vice President, Brand Marketing and Live Services, this leader will oversee a multi-disciplinary organization spanning social media, digital marketing, content strategy, lifecycle marketing, CRM, and audience engagement.
  • This role requires a strategic and creative leader with deep expertise across the modern digital ecosystem, including social platforms, content marketing, lifecycle marketing, creator ecosystems, emerging technologies, and audience growth.

Responsibilities

  • Team Leadership & Organizational Design: Build, lead, and evolve a multi-disciplinary digital organization while fostering a culture of collaboration, accountability, and continuous improvement.
  • Campaigns & Audience Engagement at Scale: Lead digital strategy for launches and live-service initiatives, establishing scalable frameworks that drive high-quality execution and audience growth.
  • Cross-Functional Partnership & Influence: Partner with Brand, Product, Studios, Media, Analytics, Community, and Regional teams to align strategy, priorities, and execution.
  • Performance & Measurement: Define KPIs and reporting frameworks, leveraging analytics and experimentation to optimize performance and connect marketing to business impact.
  • Strategic Planning & Resource Allocation: Support prioritization of investments, resources, and initiatives to balance long-term capability building with near-term performance goals.
  • Proven track record developing and executing integrated digital strategies that drive growth, engagement, retention, and measurable business impact
  • Demonstrated ability to operate across global markets and align regional teams to deliver scalable, locally relevant execution
  • Strategic, collaborative leader with strong executive presence, communication skills, and a track record of influencing stakeholders and developing talent
  • Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment.
  • As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

Requirements

  • 12+ years of experience in digital marketing or audience engagement, with leadership of high-performing teams and global, consumer-facing brands
  • Experience in gaming, entertainment, or similarly highly engaged ecosystems, with strong understanding of lifecycle and community-driven models
  • Strong understanding of platform ecosystems, creator/influencer strategies, emerging technologies, and evolving consumer behavior

Skills

  • Identify emerging platforms, technologies, and audience trends while championing experimentation to advance digital capabilities.

Compensation

  • Activision is seeking a Senior Director, Digital Marketing to lead digital strategy and audience engagement across the Call of Duty franchise, including annual premium releases, Warzone, Call of Duty: Mobile, and live seasonal content.

Benefits

  • Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
  • 401(k) with Company match, tuition reimbursement, charitable donation matching;
  • Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;

Company info

  • We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™.
  • The videogame industry and therefore our business is fast-paced and will continue to evolve.
  • We love hearing from anyone who is enthusiastic about changing the games industry.
  • We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.
Apply directly at Activision Blizzard →Create a free account for alerts like thisView Activision Blizzard immigration profile

This listing is sourced directly from Activision Blizzard's careers page and normalized into a canonical job model.