CoStar Group
Social Media Specialist, Apartments.com – Richmond, VA
Richmond, Virginia, United States of America · Full-time
Work authorization required$60k-$64kDetected 6 days ago
CanvaContent MarketingContent CalendarsSocial Media MarketingAccount ManagementProcess ImprovementCustomer SupportCommunicationCollaborationProblem SolvingWriting
About the role
- This role serves as a trusted advisor, helping clients strengthen their online presence, engage residents and prospects, and achieve business objectives through social media.
- The Social Media Specialist reports directly to the Manager, Social Media.
Responsibilities
- Create original written and visual social media content for apartment communities across the country.
- Develop and maintain social content calendars aligned with client goals, promotions, seasonality, and industry trends.
- Design visually engaging social media graphics and creative assets using Canva and other approved design tools while maintaining brand standards and content quality.
- Manage client social media accounts across Facebook, Instagram, X, Google Business Profile, and other relevant platforms.
- Create, launch, monitor, and optimize paid social advertising campaigns across Meta platforms.
- Lead recurring client calls to review performance, discuss recommendations, and align on content strategy and business goals.
- Build strong client relationships through proactive communication and consultative support.
- Collaboration, Support & Process Improvement
- Collaborate with internal teams to support customer retention, product adoption, and service excellence.
- Support departmental initiatives and additional responsibilities as needed.
Requirements
- One or more years of experience in social media, digital marketing, communications, or customer-facing account management roles.
- Excellent written and verbal communication skills, with the ability to craft professional and engaging social media content.
- A track record of commitment to prior employers.
- Bachelor's degree in Business, Marketing, Public Relations, Digital Media, Communications or related discipline from an accredited, not-for-profit, in-person University or College.
Skills
- Experience managing social media accounts on behalf of multiple clients or brands.
- Proficiency in Canva and social media scheduling platforms.
- Strong organizational and time-management skills, with the ability to multitask and prioritize tasks effectively.
- Familiarity with social media analytics and performance reporting.
- Evidence of strong academic performance in college.
- Our benefits package includes (but is not limited to):
- Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
- Life, legal, and supplementary insurance
- Virtual and in person mental health counseling services for individuals and family
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
Compensation
- $60,000.00 - $64,000.00 Annually
Benefits
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with Pelotons, personal training, group exercise classes
Visa & Work Authorization
- However, please note that CoStar Group is not able to provide visa sponsorship for this position
Apply directly at CoStar Group →Create a free account for alerts like thisView CoStar Group immigration profile
This listing is sourced directly from CoStar Group's careers page and normalized into a canonical job model.