2K
Manager, Global Go-to-Market, NAM, Core Games
Los Angeles, California, United States · Full-time
Sponsorship not specified$15k-$25kDetected 1 day ago
LeadershipOrganizational Skills
About the role
- The Manager, Integrated Marketing - North America is an execution-focused role responsible for supporting the delivery of North America marketing campaigns within established Global GTM frameworks.
Responsibilities
- Support the execution of North America marketing campaigns for assigned titles, following established global strategy, positioning, and campaign frameworks
- Coordinate campaign timelines, asset delivery, and executional milestones across internal teams and external partners
- Partner with creative, media, social, retail, and agency teams to ensure assets are delivered on time and aligned to approved campaign plans
- Support coordination with global teams by sharing updates, materials, and executional learnings
- Operational & Performance Support
- Support budget tracking and invoice management under the direction of Global GTM leadership (no independent budget ownership)
- Document executional learnings and contribute to best-practice sharing across the team
Requirements
- 4-6 years of experience in marketing, integrated marketing, or campaign execution
- Experience in Gaming is a MUST
- Bachelor's degree required
- Experience working with agencies and cross-functional partners
Nice to have
- Familiarity with consumer marketing, digital campaigns, or live service titles a plus
Skills
- Track execution progress and flag risks or delays to leadership
- Serve as an executional point of contact for North America campaign components, escalating issues as needed
- Assist with campaign reporting by consolidating performance inputs, status updates, and post-campaign summaries
Compensation
- The pay range for this position in California at the start of employment is expected to be between $100,000 and $130,000 per year.
Company info
- 2K publishes some of the most recognized video game franchises in the world, including Borderlands, BioShock, NBA 2K, WWE 2K, PGA TOUR 2K, XCOM, and Sid Meier's Civilization. Our marketing teams work in close partnership across regions and functions to deliver high-quality, player-focused campaigns that support our business goals.
- The Role
- This role partners closely with Global GTM leadership, regional stakeholders, and cross-functional teams to implement campaign plans, manage assets and timelines, and ensure high-quality execution across assigned titles. The Manager does not own global strategy, investment decisions, or cross-functional orchestration.
- 2K publishes some of the most recognized video game franchises in the world, including Borderlands, BioShock, NBA 2K, WWE 2K, PGA TOUR 2K, XCOM, and Sid Meier's Civilization.
- Our marketing teams work in close partnership across regions and functions to deliver high-quality, player-focused campaigns that support our business goals.
This listing is sourced directly from 2K's careers page and normalized into a canonical job model.