Quantcast

Quantcast

Product Marketing Lead

San Francisco, CA · Senior

Sponsorship not specifiedDetected 7 days ago
Customer SuccessCadenceSignal ProcessingResearchLeadership

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Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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About the role

  • Ready to join the team that's defining the future of digital advertising?
  • Reporting to the Director, Commercial Marketing, you will work at the intersection of Product, Marketing and Revenue.
  • This is a senior, hands-on strategic role.

Responsibilities

  • Own differentiated positioning, value propositions, messaging architecture and proof-point frameworks across Q+, Quantcast's platform, AI capabilities and priority solutions.
  • Build consistent but differentiated narratives by ICP segment, vertical, buyer persona and use case
  • Partner with Product Leadership to shape GTM strategy from market opportunity and customer problem through audience definition, positioning, launch plan and adoption.
  • Own product marketing workstreams for launches, including messaging, differentiation, proof, buyer narratives, field-readiness inputs and cross-functional activation.
  • Build an actionable competitive intelligence discipline focused on the DSP landscape, alternative buying approaches, market shifts and buyer objections.
  • Develop fact-based competitive positioning and source material for battlecards, objection responses and sales plays
  • Build consistent but differentiated narratives by ICP segment, vertical, buyer persona and use case; ensure messaging reflects the needs of both managed-service and evolving self-serve motions.
  • Own the foundational product story, pitch narrative, messaging frameworks and customer value propositions that underpin commercial content and enablement.
  • Partner with Product, Analytics and Customer Success to develop defensible proof points, performance evidence and customer stories that support outcome-led selling.
  • Partner with the Commercial Effectiveness Lead and Revenue managers to understand how positioning performs in real customer conversations and refine it based on field evidence.

Requirements

  • 8+ years in Product Marketing within adtech, martech, media platforms or complex B2B technology.
  • A proven owner of differentiated product positioning and major GTM initiatives, with evidence of customer adoption, competitive success or commercial impact.

Nice to have

  • Deep familiarity with programmatic advertising, DSPs, media buying, performance optimization and measurement is strongly preferred
  • direct adtech platform experience is particularly valuable.

Compensation

  • On top of a competitive salary, this position includes a performance bonus, equity, and a comprehensive benefits package.

Benefits

  • Establish clear launch objectives and post-launch learning loops, using adoption, customer feedback and commercial signals to refine positioning and GTM decisions.
  • Develop fact-based competitive positioning and source material for battlecards, objection responses and sales plays; partner with Commercial Learning & Content on field-ready production.
  • Work closely with the Commercial Learning & Content Lead to translate approved source messaging into pitches, playbooks, learning and certifications.

Company info

  • As we move toward a more self-serve, outcomes-driven commercial model, the strength of our market positioning, differentiation and go-to-market execution is critical to winning customers.
  • At Quantcast, we craft offers that reflect your unique skills, expertise, and geographic location.
  • We are headquartered in San Francisco with offices around the world.
  • At Quantcast, we don't just build advertising technology, we revolutionize how it works.
  • Our AI-powered Demand Side Platform (DSP) connects the world's most ambitious marketers with their ideal audiences across the open internet, delivering results that actually move the needle.
  • Quantcast is redefining performance advertising through Q+, our AI-powered autonomous performance platform.
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