demetres

Brand & Marketing Manager - Demetres and Scooped

Woodbrige, Ontario

Sponsorship not specifiedDetected 21 days ago

Graphic DesignStakeholder ManagementSEOGoogle AdsMeta AdsContent MarketingContent CalendarsBrand StrategyLeadershipMentoring

About the role

As Marketing Manager, you will own the marketing function for Demetres, Scooped by Demetres, and our growing CPG retail line. You'll report directly to leadership and work hand-in-hand with a growing team and any external creative partners to plan, execute, and measure everything from seasonal campaigns, to limited time offerings to influencer activations and SEO.
This is a high-ownership role. You'll set the content calendar, manage the brand voice across platforms, and serve as the in-house authority on what resonates with our guests in-restaurant, online, and on-shelf.
As Marketing Manager, you will own the marketing function for Demetres, Scooped by Demetres, and our growing CPG retail line.

Lead seasonal and campaign-level creative briefs, from concept through execution, with a sharp eye for on-brand storytelling
Maintain and evolve distinct brand identities for Demetres and Scooped
Direct and collaborate with internal and external marketing resources on photo, video, and copy production
Build and manage an influencer and UGC program by identifying the right partners, briefing visits, and leveraging content across channels
Drive website content strategy including landing pages, FAQs, and seasonal campaign pages
Identify SEO and AEO whitespace opportunities and develop content to capture high-intent local search traffic

4-7 years of marketing experience, with at least 2 years in a leadership or strategy role
Experience with graphic design, an eye for visual identity
Experience with social media strategy and content production for Instagram and TikTok
Familiarity with local SEO, Google Business Profile management, and digital advertising platforms (Meta Ads, Google Ads)
Experience managing or mentoring junior team members
Strong creative instincts balanced with an analytical approach to campaign performance
Access to reliable transportation to visit our restaurant locations and attend off-site events
Flexibility to occasionally work weekends and evenings depending on natural business needs

Develop and own the annual marketing strategy across all three lines of businesses: Demetres restaurants, Scooped by Demetres, and CPG grocery ice cream

Craving a challenging and rewarding career in a place you actually love?
Demetres was founded in 1989, and we're the premier destination for desserts in Toronto.
With our 12 restaurant locations, 5 ice cream boutiques, a growing retail CPG presence, we are innovators in our field.
For decades we have set the very definition of dessert experience.
Our greatest years are yet to come, and we're looking for the best people to take us there.

This listing is sourced directly from demetres's careers page and normalized into a canonical job model.