FIRY
Head of Performance Marketing
San Francisco, CA
Sponsorship not specifiedDetected 14 hours ago
SQLData ScienceData VisualizationA/B TestingCRMGrowth MarketingPerformance MarketingLeadership
About the role
- Revenue impact is direct and measurable: improving ROAS, reducing CAC, and increasing D30 retention translates immediately into higher net revenue per cohort and shorter payback periods.
- For an RMG business, even a 10% lift in payor conversion or deposit retention compounds significantly across cohorts.
- You'll also reduce revenue leakage through rigorous compliance with app store and ad network policies.
Responsibilities
- RMG Compliance & Platform Navigation: Maintain strict compliance with Apple App Store, Google Play Store, and major ad network policies for RMG products.
- Team Leadership: Lead, mentor, and scale a high-performing growth marketing team. Foster a culture of rapid experimentation, data transparency, and creative excellence.
- Partner with Data Science on MMP integration and build predictive models for high-value user behavior including payor conversion and deposit retention.
- Creative Innovation: Lead creative testing and optimization in partnership with the creative studio. Develop, test, and scale high-performing ad concepts across video and static formats. Drive creative pipeline decisions using rigorous performance data.
- Serve as a key cross-functional partner across Product, Analytics, Creative, and CRM/Lifecycle teams
- Data-Driven Decision Making: Ability to interpret complex performance data, attribution models, cohort analyses, and funnel metrics to drive measurable business outcomes.
- Strategic Leadership: Develops long-term growth strategies while balancing short-term performance targets and cross-functional priorities.
- Experimentation Mindset: Designs, executes, and scales testing frameworks across creative, audience, bidding, and retention initiatives
- Growth Strategy & Budget Ownership: Own and optimize paid UA and reengagement strategy across Meta, Google, TikTok, programmatic, and SDK networks.
Requirements
- Deep knowledge of paid acquisition channels, campaign optimization, bidding strategies, audience targeting, and scaling profitable user growth.
- Proficiency in SQL and BI tools (Tableau, Looker)
- Familiarity with app store policies, ad platform compliance requirements, and regulated marketing environments.
Nice to have
- Bachelor's degree in Marketing, Business, Economics, Analytics, or a related field
- MBA or advanced degree preferred.
Skills
- real-money skill-based mobile gaming.
- Today, FIRY is building something much bigger.
- Each business is successful on its own.
- Oversee state-by-state frameworks including age-gating and geofencing protocols across the US, mitigating regulatory and market-access risk.
- Deep expertise in mobile attribution platforms (AppsFlyer, Kochava, etc…) and modern measurement frameworks.
- Less than 10%
- Join Skillz and Let's Redefine the Boundaries of Gaming!
Compensation
- Continuously improve ROAS, CAC, payback periods, and overall marketing efficiency while managing multi-million dollar annual budgets.
This listing is sourced directly from FIRY's careers page and normalized into a canonical job model.