masoninteractive
Performance Marketing Manager
Brooklyn, New York
Sponsorship not specifiedDetected 20 days ago
Data AnalysisProject ManagementGoogle AdsMeta AdsGoogle AnalyticsPerformance MarketingAccount ManagementResearchCommunicationOrganizational Skills
About the role
- Mason Interactive is seeking an experienced Performance Marketing Manager to join our team.
- This role is critical for leading our marketing efforts, managing client relationships, and driving the successful execution of digital marketing strategies.
- As a manager, you'll work with a dynamic team dedicated to enhancing our clients' business through innovative and data-driven marketing solutions.
Responsibilities
- Team and Project Management: Manage a team calendar for client and team meetings, ensuring all projects are on track and within budget. Oversee the preparation and follow-up of meetings, maintaining robust communication with clients.
- Strategic Planning and Execution: Collaborate with senior marketing staff to craft and optimize marketing strategies, including ad copy creation and budget allocation.
- Launch and manage digital marketing campaigns, ensuring they meet client KPIs and growth objectives.
- Conduct weekly and monthly reviews to optimize campaigns and present findings to clients and stakeholders.
- Client Relationship Management: Maintain strong, effective communications with clients, ensuring their needs are met and their budgets are effectively utilized.
- Team and Project Management: Manage a team calendar for client and team meetings, ensuring all projects are on track and within budget.
- Manage a team calendar for client and team meetings, ensuring all projects are on track and within budget.
- Collaborate with senior marketing staff to craft and optimize marketing strategies, including ad copy creation and budget allocation.
- Maintain strong, effective communications with clients, ensuring their needs are met and their budgets are effectively utilized.
- Mason Interactive is a premier digital marketing agency dedicated to building an inclusive workplace.
Requirements
- Minimum of 2 years of experience in a digital marketing or agency setting, with a strong background in performance marketing, with a minimum of 1 year of client account management/ownership experience.
- Proficiency in Google Ads, Facebook Ads Manager, and other digital advertising platforms.
- Demonstrable experience with keyword research tools such as Google Keyword Planner and SEMRush.
- Strong analytical skills and proficiency in evaluating marketing metrics to make data-driven decisions.
- Excellent organizational skills, with the ability to manage multiple projects and teams effectively.
- Preferred:
Nice to have
- Certifications in Google Ads, Google Analytics, Facebook Blueprint, and other relevant platforms.
- Experience in supporting and training marketing team members
- A proven track record of growing client accounts and achieving marketing objectives.
Compensation
- Competitive salary with 401K matching.
Benefits
- Comprehensive health, dental, and vision insurance.
- Unlimited PTO, paid holidays, and flexible working arrangements.
Company info
- Mason Interactive
- Job Overview:
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