Maple
Senior Product Marketing Manager
Toronto, Ontario · Senior · Full-time
Sponsorship not specifiedDetected 33 days ago
RESTRecruitingEpicResearchCommunication
About the role
- As we expand into new services and segments, we're looking for a Senior Product Marketing Manager to join our Marketing team.
- This is a high-strategy, high-research role for someone who loves shaping what a service could be.
- The work you ship will reach real people when they need care most.
Responsibilities
- You'll own the market, competitor and customer intelligence that informs how we position what we do-and lead commercialization for some of the most exciting product expansions on our roadmap.
- You'll pressure-test the competitive landscape, define the category we want to lead and build the customer advocacy that helps us expand share.
- You'll partner closely with Product, Design, Sales, Client Success and the broader Marketing team to sharpen our value proposition and unlock the highest-impact opportunities to scale.
- Own market, competitor and customer intelligence-turning internal and external signals into clear strategic recommendations that shape product and go-to-market decisions.
- Shape category design and customer advocacy that lifts how Maple shows up in market and helps us expand share.
- Partner with Product and Growth to improve conversion across key journeys and identify high-impact opportunities to test and scale.
- You'll drive measurable lift in adoption and revenue, and become a trusted strategic partner on growth and market strategy.
Requirements
- 5-7 years of marketing experience, with meaningful time in a product marketing role.
- A track record of measurable business impact.
- You can point to outcomes you drove-deals won, share gained, launches that moved the number.
- The ability to connect strategy to execution-you can move between a positioning framework and a conversion test without missing a beat.
- The instincts of a quick study-you can become a credible expert in a new space fast.
- Strong B2B product marketing experience, with the judgment to navigate a business that also serves consumers and the public sector.
- A track record of measurable business impact. You can point to outcomes you drove-deals won, share gained, launches that moved the number.
- Deep strength in strategy and research: positioning, messaging, competitive analysis, category design and customer advocacy.
- A data-driven mindset and curiosity that pulls you toward the why behind the numbers.
- Sharp communication skills-you turn insight into action others can rally behind, and you build the cross-functional relationships that make great work possible.
- Play to your strengths. Finding the right fit goes both ways-so this section is yours to complete. When you join, you'll add the unique strengths you bring that aren't captured above.
- How we'll support you
- We recognise our people's health is everything. That's why we take care of them.
- Maple for you and your family: 24/7 access to general practitioners, pediatrics and mental health therapy for you and your family. Care starts on day one
- Comprehensive health coverage: Medical, dental and life insurance because your peace of mind-and your loved ones-matter most
Compensation
- Offers can vary depending on skills, experience and readiness to meet Maple's expectations for this level.
- We encourage open conversations about pay.
- If you have questions about how compensation works at Maple, you're welcome to ask at any point in the interview process.
- We're committed to the safety and security of our platform.
- Please note that any offer of employment is subject to a criminal record check (EPIC) and identity verification.
- Use of artificial intelligence
- An annual budget built for your growth and well-being.
- Enjoy the flexibility to work internationally in eligible countries for up to five days per year
Benefits
- Use it for professional development, wellness expenses or a one-time boost to your retirement savings.
- Health days: Life happens.
- We provide 10 dedicated days for rest, medical appointments or caregiving, so you can show up at your best
- Group retirement savings plan: We're here for the long haul.
- Invest in your future with our group retirement plan
- Vacation: 4 weeks
Company info
- In your first 90 days, you'll get fluent in our customers, our product and the markets we're playing in.
This listing is sourced directly from Maple's careers page and normalized into a canonical job model.