Nwsl Boston Open Positions

Director of Growth Marketing

Boston, MA · Director

Sponsorship not specifiedDetected 26 days ago

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About the role

This is an ideal opportunity for a data-driven, creative marketing leader who thrives in a fast-paced, high-growth sports environment and wants to shape the commercial and cultural footprint of a new professional club from day one.

Growth Strategy & Planning Develop and own the Club's integrated growth marketing strategy across ticket sales, memberships, merchandise, and digital subscription products.
Partner with executive leadership to set revenue and audience targets, and translate them into actionable, measurable campaigns.
Performance & Paid Media Lead paid media strategy and execution across digital, social, search, programmatic, OTT/CTV, audio, and out-of-home, optimizing for CAC, LTV, and ROAS.
Own agency and vendor relationships for paid media and martech, ensuring best-in-class performance and accountability.
Drive a continuous test-and-learn culture across audiences, creative, channels, and offers.
Lifecycle, CRM & Retention Build and scale the Club's CRM and lifecycle marketing program, including email, SMS, push, and in-app journeys across the fan lifecycle from first touch through season ticket renewal.
Develop segmentation, personalization, and automation strategies that grow fan lifetime value and reduce churn.
Partner with the ticketing team on single-game, group, mini-plan, and full-season campaigns, and with merchandise on e-commerce growth.
Collaborate with digital, social, and content teams to ensure organic and paid efforts amplify one another and ladder up to commercial goals.
Collaborate with community and grassroots teams to identify and activate cultural marketing opportunities to deepen local connection and accelerate audience growth.

Build the annual and seasonal marketing plan, including budgets, channel mix, audience strategy, and forecasted KPIs across acquisition and retention.

Our benefits and culture reflect that commitment: Competitive Compensation - salary commensurate with experience, qualifications, and market.
Comprehensive Health Coverage - medical, dental, and vision plans for employees and eligible dependents, plus mental health support.
Time to Recharge - paid time off, sick leave, and recognized holidays.
As a club with a big vision, we're building something extraordinary from the ground up and looking for entrepreneurial team members who want to help shape what comes next.

At Boston Legacy FC, we believe taking care of our team off the pitch is what allows us to compete at the highest level on it.
You'll be part of a founding team creating a legacy - literally.
We offer a unique opportunity to shape the future of a professional sports organization in one of the most passionate sports markets in the world.
We are passionate about advancing women's sports, investing in our local community, and redefining the future of professional soccer.

Statement - Boston Legacy FC Boston Legacy FC is proud to be an equal opportunity employer.
We are committed to building a diverse, inclusive, and equitable workplace where all individuals are respected, valued, and empowered.
We do not discriminate on the basis of race, ethnicity, color, national origin, ancestry, gender, gender identity or expression, sexual orientation, marital or parental status, religion, age, disability, neurodiversity, veteran status, citizenship status, or any other legally protected characteristic.
Boston Legacy FC is dedicated to fostering a workplace that reflects the vibrant and diverse community we serve-on and off the pitch.

expression, sexual orientation, marital or parental status, religion, age, disability, neurodiversity, veteran status, citizenship status, or any other legally protected characteristic

This listing is sourced directly from Nwsl Boston Open Positions's careers page and normalized into a canonical job model.