Success Academy Charter Schools

Senior Copywriter, Performance Marketing

New York · Senior

No sponsorship$100k-$110kDetected 23 days ago

A/B TestingWritingCRMGrowth MarketingPerformance MarketingLead GenerationCommunicationCollaborationOrganizational Skills

About the role

Thanks for your interest in Success Academy!
Running a large, fast-growing, and high-performing network of public charter schools takes a village - families, children, teachers, staff and faculty, advocates, and supporters alike.
We work tirelessly every day to ensure children have access to a fun, rigorous, whole-child education regardless of zip code or economic status.

Develop integrated performance marketing campaigns that drive applications, event registrations, lead generation, and enrollment.
Create campaign concepts, messaging platforms, and value propositions tailored to key audiences.
Partner with creative, marketing, analytics teams and partner teams to translate insights into creative strategy.
Develop messaging tailored to prospective families, caregivers, and community stakeholders as well as prospective staff.
Build differentiated messaging that addresses awareness, consideration, and conversion stages.
Create audience-specific creative frameworks and testing hypotheses.
Develop and iterate on headline, messaging, and creative tests.
Partner with analysts and marketers to understand conversion drivers.
Partner with designers and art directors to create high-performing creative assets.

5-8+ years of copywriting experience including performance marketing, advertising, growth marketing, direct response, and/or digital marketing.
Experience writing for paid social, digital advertising, email, and conversion-focused channels.
Ability to balance brand storytelling with conversion objectives.
Experience using data and testing to improve creative performance.
Experience partnering with media buyers, growth marketers, and analytics teams.
Knowledge of Meta, Google, YouTube, TikTok, and emerging digital advertising platforms.
Required
Strong portfolio demonstrating performance-focused campaigns and measurable business results.
Exceptional copywriting and editing skills.
Understanding of customer journeys, audience segmentation, and marketing funnels.
Preferred
Experience in education, consumer marketing, mission-driven organizations, or high-growth brands.
Experience developing creative testing frameworks.
What Success Looks Like

is competitive and commensurate with experience.
$100,000 - $110,000 USD
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We actively seek applications from people of all backgrounds to strengthen our community and the perspectives needed to flourish in a multicultural world.
Success Academy Charter Schools does not offer employment-based immigration sponsorship.

equal opportunity employer and value diversity at our organization.
Success Academy Charter Schools is an equal opportunity employer and actively encourages applications from people of all backgrounds.
We are an equal opportunity employer and value diversity at our organization.

Success Academy Charter Schools does not offer employment-based immigration sponsorship.

This listing is sourced directly from Success Academy Charter Schools's careers page and normalized into a canonical job model.