Atlas AI
Email Marketing Operations Consultant – Contract
New York
Sponsorship not specifiedDetected 2 days ago
HTMLCSSSQLData EngineeringA/B TestingEmail MarketingZendeskCommunication
About the role
- We're looking for a hands-on Email Marketing Operations Consultant to run the backend of our email program - ESP configuration, the data and segmentation layer, template systems, automations, and reporting.
- This is a systems builder and execution role.
Responsibilities
- Collaborate closely with the marketing function
- Build and maintain the connections between our database / BI tools and the ESP so customer attributes and behavioral events flow in reliably and are available for targeting.
- Build segmentation and targeting logic so any list can be pulled and any send targeted without manual data work.
- Build automated lifecycle flows that run consistently without ongoing team intervention.
- Set up QA and deliverability - catch rendering issues before they ship, test across major email clients, and maintain sender reputation.
- Document the system and train the marketing function so they can build and send campaigns on their own.
- Deep command of email systems architecture - dynamic/modular templates, automation logic, triggers, and building for long-term maintainability rather than one-offs.
Requirements
- 4+ years in marketing operations with deep experience in email campaign operations.
- Deep, hands-on expertise with major ESPs / marketing automation platforms - campaign structures, segmentation and list management, and lifecycle configuration.
- SendGrid / Twilio experience required.
Nice to have
- Multivariate & A/B testing - structuring experiments and holdouts and turning results into actionable reporting.
- Hands-on HTML/CSS for email and templating languages (e.g. Liquid).
- Deliverability depth - SPF/DKIM/DMARC, sender reputation, and inbox placement.
- Experience evaluating or migrating between ESPs.
- We're starting this as a contract engagement - project-based or hourly, with flexibility depending on scope.
- Experience across both transactional and marketing providers is a plus - e.g. Mailgun, Postmark, or Amazon SES (transactional) and Braze, Iterable, Klaviyo, or Customer.io http://Customer.io (lifecycle).
Company info
- What we're looking for
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