TULA Skincare

Head of Growth

New York, New York

Sponsorship not specifiedDetected 15 days ago

SEMBrand StrategyPerformance MarketingSalesPerformance ManagementCadenceLeadershipMentoringPublic Speaking

About the role

What makes this role rare is the combination it demands.
You need to be genuinely in the weeds - someone who knows the daily numbers, challenges a bid strategy, and can walk into any dashboard and immediately spot what is wrong and what to do about it.
WHO YOU ARE A Growth Hacker At Heart You got here by being in the data - testing constantly, optimizing obsessively, knowing your numbers before anyone asks.

Develop a full-channel media architecture that is not DTC-only - with explicit strategies for how media investment drives traffic to Ulta.com, Sephora.com retail.com, and Amazon alongside DTC
Own the media budget across both brands - full accountability for how every dollar is deployed, what it returns, and how the mix should evolve
Directly manage the Director of Performance Marketing (paid media execution across Meta/Google/TikTok/YouTube) and the Retail Media Lead (RMN strategy across Ulta, Sephora, Emerging channels, Criteo)
Coach and develop both direct reports - help them grow in their roles, expand their thinking, and build toward their next level
Build a team culture that is data-driven, fast-moving, and relentlessly focused on business outcomes rather than media metrics
Partner with the commercial/sales team to align retail media with Ulta, Retail account priorities
Evaluate and build the business case for new retail media opportunities as they emerge
Commission and lead incrementality studies and media mix modeling reviews on a regular cadence; challenge the results and use them to sharpen investment decisions
Own the senior relationships with all media and retail media agencies - set the strategic direction, hold partners accountable, and ensure the organization is getting best-in-class output
Lead agency reviews and pitches when needed; make recommendations on agency structure and compensation

You can spend the morning interrogating a media mix model and the afternoon presenting to senior leadership - and you are equally sharp in both settings.
You present with gravitas not because you have learned to project confidence, but because you have done the work and you know you are right.
And when you are challenged, you welcome it.
You know that media measurement is a hard problem - and you have the intellectual rigor to navigate it without pretending otherwise.
You know how to use media mix modeling (Prescient), multi-touch attribution (Fospha), platform-reported data, and incrementality testing in combination - and you know where each one is reliable and where each one lies.
You have built and led teams before and you know that your biggest leverage is in the people under you.

Build the annual and quarterly media plan: channel allocation, funnel stage investment, budget sizing by brand and season, and the strategic rationale behind every major investment decision

This listing is sourced directly from TULA Skincare's careers page and normalized into a canonical job model.