Maesa
Senior Manager, Integrated Marketing
New York · Senior
Sponsorship not specifiedDetected 16 days ago
Project ManagementContent CalendarsInfluencer MarketingNegotiationVideo ProductionLeadershipCommunicationCollaboration
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odds of building a lasting career here
37Risky
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
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About the role
- The ideal candidate is equal parts strategic leader, creative storyteller, relationship builder, and data-driven marketer who can move seamlessly between high-level strategy and hands-on execution.
- The Senior Manager, Integrated Marketing will report to the Senior Director, Integrated Marketing.
- This role is based in NYC, and you will be expected in office 3 days a week, at minimum.
Responsibilities
- Partner with the Senior Director, Integrated Marketing and broader Brand Marketing leadership to develop and execute integrated marketing strategies aligned with brand, consumer, and business objectives.
- Serve as a strategic thought partner to Brand, Product Marketing, PR, Creative, and other cross-functional partners to ensure integrated, cohesive storytelling across consumer touchpoints.
- Bring a test-and-learn mindset to marketing strategy, continually identifying opportunities to innovate, optimize, and scale what works.
- Own the development and execution of the brand's social media strategy across key platforms, including Instagram, TikTok, Facebook, and emerging channels.
- Lead the social editorial strategy and content calendar, ensuring content is strategically aligned to brand priorities while remaining culturally relevant, platform-native, and engaging.
- Oversee the development of high-performing social content in partnership with Creative and internal/external production partners, with demonstrated expertise in video production and short-form content.
- Establish a clear social voice and content approach that strengthens brand identity and builds meaningful community engagement.
- We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the "new" without restriction.
- We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors - all through a spirit of warmth and inclusivity.
- By fostering a start-up spirit, we equip everyone to lead with accountability & execute with excellence.
Requirements
- 6-9+ years of experience in social media, influencer marketing, integrated marketing, digital marketing, or a related discipline, preferably within beauty, consumer, lifestyle, or CPG.
- Experience managing paid social campaigns and understanding the relationship between organic, paid, earned, and owned media.
- Experience with social and influencer analytics platforms such as Dash Hudson, CreatorIQ, or similar tools.
- Ability to operate strategically while remaining highly hands-on and comfortable working in a fast-paced, entrepreneurial environment.
- Proven experience developing and leading integrated social and influencer strategies that drive meaningful brand and business results.
- Demonstrated ability to lead complex, cross-functional marketing initiatives from strategy through execution.
- Deep understanding of social platforms, creator marketing, digital culture, and emerging consumer trends.
- Strong network of creators and influencers and demonstrated experience building and scaling creator programs.
- Strong creative instincts with demonstrated expertise in developing and evaluating platform-native, particularly short-form video, content.
- Strong analytical capabilities and experience translating performance data into actionable business recommendations.
- Experience managing external agencies, partners, and/or direct reports or junior team members.
- Excellent communication, presentation, negotiation, and project management skills.
- Passion for beauty, culture, social media, and the evolving creator ecosystem.
Compensation
- Lead the development of annual and seasonal social, influencer, and digital marketing strategies, translating broader brand priorities into channel-specific plans and actionable programs.
Benefits
- This position is eligible for participation in a discretionary bonus plan based on individual and company performance.
- Maesa offers a variety of benefits to eligible employees.
- Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans.
- Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.
Company info
- What We Offer $110,000/yr - $120,000/yr.
- Our Commitment to You At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline.
- At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline.
This listing is sourced directly from Maesa's careers page and normalized into a canonical job model.