Zeta Global

Zeta Global

Senior Analyst, Analytics and Insights (Programmatic)

New York, New York, United States · Senior

Sponsorship not specified$90k-$110kDetected 29 days ago
PythonSQLData VisualizationStatisticsExcelCustomer SuccessSASCommunicationCollaborationPublic Speaking

About the role

  • The Programmatic Analytics and Strategy team at Zeta Global provide actionable insights to both external customers and internal teams.
  • For internal teams, they provide feedback to our Product and Engineering teams on automation and model features to advance the reliability, reach, and effectiveness of programmatic campaigns.
  • Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco) or remote.

Responsibilities

  • Client-facing lead responsible for communication campaign strategy, reviewing campaign-based insights and providing a story-telling interpretation to provided insights
  • Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence.
  • Own campaign performance and reporting insights while recommending opportunities for optimization (ex. running additional channels, updating current targeting strategy, pitching new analyses to help with client's business challenges/objectives).
  • Design and implement tests to evaluate model and feature performance.
  • Develop innovative measurement tools and solutions
  • Technical acumen to understand how to design campaigns that optimize the use of our tech platform.

Requirements

  • Have a high degree of creativity, attention to detail, self-motivation, and drive.

Skills

  • Extensive experience with SQL and Excel/pivot tables.
  • Experience in a digital media/Programmatic analytics role
  • Experience puling & putting together audience insights reports
  • Experience with VBA/Excel Macros, Tableau, Python, SAS or other data manipulation tools a plus.
  • A great communicator who is able to convey complex technical features in simple terms.
  • Someone with an aptitude for media and strategy and able to contextually relay concepts to clients.
  • Able to multitask and prioritize among several high-profile clients.
  • Eagerness to work in a startup team environment that will be rapidly changing
  • Willingness to do whatever it takes to get the job done.
  • Nerdy but loveable.
  • Data driven, technical, self-starting and curious.
  • Excellent presentation/visualization/storytelling skills with PowerPoint.

Compensation

  • The salary range for this role is $90,000 - $110,000 depending on location and experience.
  • nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
  • We're committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work.
  • We provide a forum for employees to celebrate, support and advocate for one another.
  • ZETA IN THE NEWS!
  • https://zetaglobal.com/press/?cat=press-releases

Benefits

  • Excellent medical, dental, and vision coverage
  • Employee Equity and Stock Purchase Plan
  • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

Company info

  • Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform - powered by one of the industry's largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
  • The Programmatic Analytics and Strategy team at Zeta Global provide actionable insights to both external customers and internal teams. For external customers, analysts partner with Sales and Customer Success teams to monitor our optimization platform, design Real-time Brand Optimization surveys, introduce humanly designed segments to boost model exploration and learning, and deliver actionable insight presentations and lead marketing strategy discussions with clients. For internal teams, they provide feedback to our Product and Engineering teams on automation and model features to advance the reliability, reach, and effectiveness of programmatic campaigns. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco) or remote.
  • Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently.
  • Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform - powered by one of the industry's largest proprietary databases and AI.
  • Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs.
  • Zeta was founded in 2007 by David A.
  • Steinberg and John Sculley and is headquartered in New York City with offices around the world.
  • To learn more, go to www.zetaglobal.com.
  • Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts. Part of internal team discussions to help set up campaigns for success.
  • ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently.
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