Red Bull

Director, Product Marketing Occasions

Santa Monica, CA, United States · Director

Sponsorship not specified$115k-$173kDetected 1 day ago

SparkProject ManagementForecastingLeadershipCommunicationCollaboration

About the role

In this position you will also work closely with Global Brand Marketing to champion US Occasion initiatives, share best practices and ensure global Brand standards are met.

Proven experience building innovative integrated marketing campaigns
Proven ability to lead high-performing teams
Strong business acumen with an ability to connect brand building to commercial impact

Work closely with the Sr.
Identify and activate growth opportunities within Occasions based on emerging consumer trends, business needs, and market dynamics.
Set clear objectives, success metrics, and operational workflows to ensure timely and effective execution of the annual plan.
Unlock new consumption opportunities by embedding occasion-based thinking into campaign strategy, planning, and execution.
Ensure consistency across key consumer touchpoints including digital, retail, experiential, shopper, and media channels.
Ensure campaign cohesion by delivering processes, toolkits, frameworks, and messaging that ensure seamless execution across all levels.
Ensure all consumer-facing collateral is compelling, compliant, and aligned with brand standards and expectations.

This listing is sourced directly from Red Bull's careers page and normalized into a canonical job model.