Luma AI
Social Lead
Redwood City, CA · Senior
Sponsorship not specifiedDetected 39 days ago
LLMsResearchLeadership
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odds of building a lasting career here
36Risky
Cap-exempt (no lottery)0
Sponsors this role74
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
Thin sponsorship signal and lottery-bound. A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.
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Personalize to your clock →Employer immigration record
from this employer's Department of Labor filings
Files H-1B transfers
16 transfer filings in the last year, covering 16 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.
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About the role
- Luma At A Glance: Luma AI is a frontier research lab and an AI native product company.
- AI is a story that gets told on social first, and Luma's is one of the best there is to tell.
- We're seeking a proven social media leader to define how frontier AI shows up in culture.
Responsibilities
- This is a leadership role: you'll build the machine, hire the people who run it, and be accountable for what it produces. You will:
- Own Luma's end-to-end social strategy across every platform - audience architecture, content pillars, platform roles, and the editorial standards that govern everything we publish.
- Build and lead the social team, hiring and developing creatives and admins, and directing our agency and creator partners as one coordinated content engine.
- Lead the audience evolution from AI enthusiasts to the global creative class - creative directors, marketers, and the agencies and brand teams who ship real work - without losing the community that built us.
- Own performance: define the measurement philosophy, report on what's working, and reallocate resources - budget, people, partners - based on what the numbers and the culture tell you.
- This is a leadership role: you'll build the machine, hire the people who run it, and be accountable for what it produces.
- We're building creative agents that expand what creative professionals can imagine and make.
- This is a rare shot to own that narrative, define a category, and make Luma the brand the creative world can't stop watching.
- You will own that claim - setting the strategy, building the team, and leading the content engine that makes Luma the most-watched, most-referenced creative technology brand on the internet.
Requirements
- 10+ years of professional experience in social media, content, or brand marketing, including several years leading teams and owning strategy and team execution.
- Experienced navigating audience pivots, repositioning, or category creation - you know how to grow a new audience without torching an existing community.
- Leadership experience at high-growth generative AI startups, leading creative software or video companies, or major tech brands.
- Experience directing influencer and creator programs at scale, including briefing systems, partnership structures, and content pipelines.
- You have the taste and editorial judgment to know what's worth posting, what's a big swing, and what dies in the drafts - and the authority to make those calls daily.
Company info
- So, we are working on training and scaling up multimodal foundation models for systems that can see and understand, show and explain, and eventually interact with our world to effect change.
- Leadership experience at high-growth generative AI startups, leading creative software or video companies, or major tech brands. We are open to exceptional talent from modern, innovative brands outside of AI and tech.
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This listing is sourced directly from Luma AI's careers page and normalized into a canonical job model.