adhdonline
Head of Digital Experience
Grandville, Michigan · Senior · Full-time
No sponsorshipDetected 6 days ago
HTMLCSSA/B TestingComplianceUX ResearchUX DesignDesign SystemsAgileStakeholder ManagementSEOWordPressHIPAAResearchCommunicationCollaboration
About the role
- Mentavi Health believes in the power and potential of the digital health care journey.
- Mentavi is transforming access to comprehensive mental health care through innovative telehealth diagnostic evaluations and medication management services.
- We operate distinct digital spanning D2C brands and our expanding B2B and multi-condition D2C platforms.
Responsibilities
- Set UX and design direction across all digital surfaces - public websites and the patient portal - ensuring visual and experiential consistency.
- Define and maintain a shared design system and component library used across both the public site and portal, in coordination with Engineering and web vendor teams.
- Lead conversion strategy at every stage of the patient lifecycle: visitor to patient, patient to additional services, and patient to long-term engagement.
- Direct and manage the assigned web vendor relationship (day-to-day communication, project prioritization, quality review, and deliverable acceptance).
- Collaborate with Product and Engineering on portal UX, in-portal messaging and feature experiences, ensuring parity with the public site design language.
- Contribute to SEO and AEO strategy ensuring content and structural decisions support both search and AI answer engine visibility.
- Performs other duties as assigned.
- This is not a traditional web or marketing role - it sits at the intersection of UX strategy, conversion design, and digital product thinking.
- You will support leading the experience from first impression through assessment, onboarding, and ongoing engagement within the portal.
- Experience working with or building a design system used across multiple digital surfaces.
Requirements
- Bachelor's degree in UX Design, Digital Marketing, Human-Computer Interaction, Communication, or a related field
- Experience managing external agency or vendor relationships, including scope definition, quality review, and performance accountability.
- Experience working in or alongside agile/scrum product teams
- Proven experience in a regulated industry environment
- Experience with A/B testing and conversion rate optimization tools
Nice to have
- Proficiency with CMS platforms (WordPress/Elementor preferred) and working knowledge of HTML/CSS sufficient to direct technical vendors and review implementation quality.
Compensation
- Salary commensurate with experience and regular performance reviews.
Benefits
- Experience in digital healthcare services, telehealth, or a HIPAA-regulated environment; understanding of clinical content compliance requirements is a meaningful differentiator.
- Total Rewards & Culture
- Required Education and Experience:
Equal opportunity
- Mentavi Health is an equal-opportunity employer.
- We encourage and welcome diverse candidates to apply for any position you are qualified to bring your unique perspective to our team.
- To be considered for this position, candidates must be legally authorized to work in the United States on a full-time basis.
- We are unable to provide visa sponsorship (e.g., H-1B, TN, etc.) for this role now or in the future.
Visa & Work Authorization
- To be considered for this position, candidates must be legally authorized to work in the United States on a full-time basis.
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