Northern Trust
Senior Paid Media Strategist
Toronto, Ontario, Canada · Senior
Sponsorship not specified$80k-$110kDetected 5 hours ago
RESTSEMGoogle AdsMeta AdsGoogle AnalyticsPerformance MarketingAccount ManagementAPI TestingResearchLeadershipCommunicationCollaborationMentoringPublic Speaking
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odds of building a lasting career here
50Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds (Level II)66
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~30% per draw at Level II). Good if you win; have a cap-exempt backup on your list.
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About the role
- About Northern Headquartered in London, Ontario, Canada, Northern is an integrated digital solutions agency specializing in helping leading commercial and public service brands navigate digital change.
- The Opportunity - Senior Paid Media Strategist (Future Openings) - Now accepting applications until August 21st, 2026.
- In this pivotal role, you will take complete ownership of strategy and end-to-end execution for our key client accounts.
Responsibilities
- Lead paid media strategy and execution across platforms like Google, Meta, TikTok, Pinterest, Snap, and LinkedIn - owning campaign planning, setup, optimization, and reporting
- Develop data-driven campaigns that align with client goals and KPIs, using research, audience targeting, and performance insights to drive measurable results
- Monitor and manage campaign performance, making strategic optimizations, troubleshooting issues, and proactively identifying opportunities for improvement
- Create and present detailed reports and performance insights, clearly communicating results, trends, and actionable recommendation s to clients and internal stakeholders
- Act as a trusted client partner, participating in calls, providing strategic direction, and ensuring alignment between campaign execution and business goals
- Own media pacing and budget management, ensuring campaigns stay on track and aligned with planned spend and performance expectations
- Mentor and support junior team members, reviewing work, providing feedback, and sharing best practices to strengthen department expertise
- Support business growth efforts, contributing to audits, proposals, and identifying opportunities for platform expansion or campaign scale within existing accounts
- Proven track record of developing and executing high-performing digital advertising strategies across platforms such as Google Ads, Facebook Ads, and YouTube
- After year one, you'll own 4-6 complex client accounts independently, lead platform strategy decisions across the team, and mentor 2-3 junior strategists on campaign setup and optimization.
Requirements
- 5+ years of experience in digital advertising, with a focus on paid campaign execution
- Proficiency with attribution and tracking tools, such as Google Tag Manager, Facebook Pixel, and Google Analytics (certification is an asset)
Nice to have
- Google Ads and Google Analytics certifications are preferred
Compensation
- This role has a target salary range of $80,000 - $110,000 CAD, with final compensation determined based on a number of factors, including but not limited to relevant skills and experience, depth of role-related expertise, years of directly applicable experience, internal equity, and market alignment for the role.
- Compensation decisions also consider the scope and complexity of the position and are made in a manner consistent with our pay practices.
- In addition to base salary, we offer a comprehensive total rewards package, which may include health & dental benefits, RRSP matching, Profit Sharing, and many additional perks.
Benefits
- As a senior member of the team, you will pair deep technical expertise with strategic vision.
Company info
- You'll join a tight-knit team of 6-8 talented Paid Media professionals who move fast and think strategically.
- You'll partner directly with Account Management and Marketing Leadership to shape client strategy, collaborate with top-tier measurement consultants, and report to the Senior Director of Digital Advertising, someone who values data expertise and gives you room to innovate.
- This is a role where your tracking and measurement work directly influences how the team thinks about our client's success.
- Compensation
- This role has a target salary range of $80,000 - $110,000 CAD, with final compensation determined based on a number of factors, including but not limited to relevant skills and experience, depth of role-related expertise, years of directly applicable experience, internal equity, and market alignment for the role.
- Compensation decisions also consider the scope and complexity of the position and are made in a manner consistent with our pay practices.
- In addition to base salary, we offer a comprehensive total rewards package, which may include health & dental benefits, RRSP matching, Profit Sharing, and many additional perks.
- Equity and Diversity
- Northern welcomes applications from all qualified individuals and is dedicated to fostering a culture of inclusivity, employment equity, and diversity in the workplace.
- We encourage candidates from all backgrounds to apply, including but not limited to members of visible minorities, Indigenous peoples, individuals with diverse abilities, and those of all gender identities and expressions.
- We are also committed to ensuring an inclusive and accessible recruitment process.
- Accommodations are available at every stage of the hiring process.
- AI Use & Interview Transparency
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