Alixpartners
Product Marketing Manager
New York
Sponsorship not specifiedDetected 20 hours ago
Product ManagementBrand StrategyCadenceCommunicationCollaboration
About the role
- By understanding, respecting, and honoring the needs of our employees, clients, and communities, AlixPartners actively promotes an inclusive environment.
- We strongly believe in the value that diversity of thoughts and experiences bring to our firm, and are committed to the perpetual enhancement of initiatives, policies, and practices.
- We hold ourselves accountable by providing the space for authenticity, growth, and equity for everyone.
Responsibilities
- As Product Marketing Manager at AlixPartners, your primary responsibility is to own and manage the marketing programs around the firm's growing portfolio of technology products.
- You will translate complex capabilities into clear value narratives, building internal and external marketing programs This role spans the full Platforms portfolio, with responsibility for raising awareness holistically across all products and initiatives, not just individual releases.
- Partner with Product Managers, industry and service lines, and the wider marketing team to define the market-facing identity of each product in the Platforms portfolio.
- Establish and maintain clear value propositions, positioning statements, and messaging frameworks aligned with the firm's wider brand proposition and visual identity standards.
- Lead the productization process - translating product capabilities into market-ready narratives.
- Drive the development of core go-to-market content, including digital assets and sales material, ensuring a cohesive product presence before and beyond any individual launch.
- Create high-quality product content including demos, feature walkthroughs, onboarding materials, and release announcements.
- Maintain and improve internal knowledge bases, wiki pages, and public-facing product pages to ensure content stays current and accurate.
- Internal Product Promotion and Awareness Build and execute internal marketing campaigns that drive product visibility, feature adoption, and top-of-mind awareness across business units and geographies.
- Product Demos and Showcases Deliver live and recorded product demonstrations for internal stakeholders, new internal users, and leadership. Present new features in a way that connects directly to user needs and business outcomes.
Requirements
- Minimum of 6 years of relevant Product Marketing or Product Management experience.
- This description is not designed to encompass a comprehensive listing of required activities, duties, or responsibilities.
Company info
- These are typically used on client engagements, and a large part of the role is driving internal awareness, adoption, and engagement across practitioners and client-facing teams.
- At AlixPartners, we tackle complex challenges by transforming insights into innovative solutions, delivering lasting value for businesses, their people, and the communities they serve.
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This listing is sourced directly from Alixpartners's careers page and normalized into a canonical job model.