Anticimex
Marketing Operations Coordinator
Brunswick, ME · Internship
Sponsorship not specifiedDetected 7 days ago
Email MarketingContent MarketingSocial Media MarketingBrand StrategySalesforceCRMSalesExcelLogisticsProcess ImprovementCommunicationCollaborationCritical ThinkingOrganizational Skills
About the role
- This position will bridge the gap between creative campaign execution and backend marketing systems.
- This role will have a direct impact on process improvement, data integrity, and strategic campaign execution.
Responsibilities
- Manage day-to-day data entry, customer list uploads, and lead sources within our CRM (Salesforce) and marketing automation database (Pardot).
- Own list reconciliation, formatting, and database segmentations to prepare accurate target audiences for direct mail, email marketing, and localized outreach.
- Partner closely with the Marketing Director to coordinate, track, and execute multi-channel campaigns.
- Actively participate in campaign brainstorming sessions, offering creative, data-backed ideas for messaging, design directions, and channel testing.
- Ask proactive, analytical questions when reviewing campaign metrics to help the team pivot and optimize performance.
- Excellent verbal and written communication skills with ability to collaborate cross-functionally across the organization.
- The primary function of this position is to support the Modern Pest Services Marketing team to develop, grow, and implement our digital brand strategy and consumer engagement funnel.
- This role specifically will help to lead customer facing activities to build awareness of Modern's various pest control services using digitalization and marketing automation.
Requirements
- High school diploma or equivalent required
- MS Excel skills are required (highly comfortable with VLOOKUP, data formatting, sorting/filtering large datasets, and Pivot Tables).
- Outstanding organizational skills, ability to multitask, and strong critical thinking skills required.
Nice to have
- Associate's or Bachelor's degree in Marketing, Business Analytics, Communications, or a related field (or equivalent practical experience) preferred.
- Knowledge of traditional and digital marketing, content marketing, and social media marketing preferred
Benefits
- Rather than simply managing basic administrative tasks under close supervision, the ideal candidate will take ownership of day-to-day database health, list segmentation, lead flow, and reporting.
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