Airwallex

Manager, Performance Marketing, Paid Search

US - San Francisco · Exec

Sponsorship not specifiedDetected 40 days ago

Data VisualizationA/B TestingProject ManagementSEMGoogle AdsSalesforceCRMPerformance MarketingCommunication

About the role

We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones.
By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market.
Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

As the Manager, Paid Search, you will own and execute Airwallex's global SEM marketing strategy, driving measurable growth in customer acquisition and revenue.
You'll collaborate with cross-functional teams to design, launch, and optimize high-impact paid search campaigns across multiple markets.
Develop and implement a comprehensive global SEM strategy aligned with business goals and regional priorities.
Plan, execute, and optimize paid search campaigns (Google Ads, Bing, etc.) across multiple geographies, ensuring best-in-class performance and efficiency.
Design and run A/B tests for ad copy, landing pages, and bidding strategies to continuously improve campaign results.
Collaborate with product marketing, analytics, and regional marketing teams to localize campaigns and align messaging.
Manage SEM budgets, forecast spend, and ensure optimal allocation of resources.
Stay current with industry trends, platform updates, and emerging SEM technologies to maintain a competitive edge.
Partner with external agencies and vendors as needed to scale execution and drive innovation.

5+ years of hands-on Paid Search marketing experience, with a proven track record of running and optimizing global paid search campaigns.
Bachelor's degree in Marketing, Business, or a related field.
Deep expertise in Google Ads, Bing Ads, and other major SEM platforms.
Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
Experience managing SEM budgets and delivering measurable ROI.

Experience in fintech, SaaS, or B2B marketing environments.
Familiarity with marketing automation, CRM systems, and advanced analytics tools (e.g., Looker, Tableau).
Experience with landing page optimization, A/B testing, and conversion rate optimization.
Knowledge of financial products, sales strategies, and industry regulations.
Multi-lingual and particularly Korean, Japanese or French.
APPLICANT SAFETY POLICY: FRAUD AND THIRD-PARTY RECRUITERS
All official communication will come from an @airwallex.com http://airwallex.com email address.
Please apply only through careers.airwallex.com http://careers.airwallex.com or our official LinkedIn page.

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns.

Airwallex is proud to be an equal opportunity employer.
We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent.
We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions.
If you have a disability or special need that requires accommodation, please let us know.

Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future.

This listing is sourced directly from Airwallex's careers page and normalized into a canonical job model.