Zeta Global

Zeta Global

Director, Customer Marketing & Storytelling

New York, New York, United States · Director

Sponsorship not specified$180k-$190kDetected 114 days ago
Project ManagementGrowth MarketingSalesCustomer SuccessCommunicationWritingOrganizational Skills

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odds of building a lasting career here

61Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

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Employer immigration record

from this employer's Department of Labor filings

Green-card filing pattern in this occupation

Context, not a finding about this posting: of this employer's 5 green-card filings in this occupation, 100% were for a worker who already held the job.

Files H-1B transfers

12 transfer filings in the last year, covering 12 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

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About the role

  • This role will shape how customer stories, advocacy, and proof points show up across the business - from brand storytelling and product launches to campaigns, executive visibility, sales enablement, and customer growth.
  • You know how to turn customer success into clear proof of Zeta's impact.
  • You're also a strong storyteller and writer, comfortable interviewing customers and turning complex products, strategies, and outcomes into clear, compelling narratives across web, campaigns, events, PR, executive communications, and sales channels.

Responsibilities

  • Build and lead Zeta's customer marketing function, shaping how customer stories, advocacy, and proof points show up across the business
  • Own and manage a pipeline of customer stories aligned to company priorities, product launches, campaigns, and go-to-market motions
  • Lead customer relationships and guide the process from outreach through approval and activation
  • Collaborate across Marketing, Sales, Communications, and Customer Success to amplify customer stories and create a more consistent customer experience across emails, webinars, events, and other customer communications
  • Help shape how customer marketing supports the full customer lifecycle - from awareness and pipeline growth to retention and advocacy
  • Support the evolution of customer advocacy and engagement programs, including references, testimonials, customer councils, beta programs, webinars, and executive engagement initiatives
  • We're committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work.
  • We provide a forum for employees to celebrate, support and advocate for one another.

Requirements

  • 8+ years of experience in customer marketing, product marketing, content, or related B2B marketing roles
  • Strong storytelling and writing skills, with the ability to turn complex customer interviews into clear, compelling stories
  • Strong understanding of how customer marketing supports brand, pipeline growth, customer engagement, and advocacy
  • Ability to quickly learn new products, technologies, and customer use cases
  • Experience partnering cross-functionally with Sales, Product Marketing, Customer Success, and Marketing teams
  • Proactive, curious, and customer-focused, with the ability to identify strong stories and advocacy opportunities

Nice to have

  • Experience in B2B SaaS, marketing technology, or enterprise technology environments preferred

Skills

  • Zeta Global (NYSE:
  • Steinberg and John Sculley and is headquartered in New York City with offices around the world.
  • To learn more, go to www.zetaglobal.com.

Compensation

  • The salary range for this role is $180,000 - $190,000, depending on location and experience.

Benefits

  • Excellent medical, dental, and vision coverage
  • Employee Equity
  • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
  • Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual's sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin
  • Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/

Company info

  • Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform - powered by one of the industry's largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
  • The Role
  • Zeta is looking for a Director, Customer Marketing to build and lead our customer marketing function within Corporate Marketing.
  • Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently.
  • Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform - powered by one of the industry's largest proprietary databases and AI.
  • Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs.
  • Zeta was founded in 2007 by David A.
  • Partner closely with Sales, Product Marketing, Customer Success, and Business Units to identify high-impact customers, use cases, speakers, and advocacy opportunities
  • Interview customers and write clear, compelling customer stories for publication on Zeta's website
  • Experience working directly with customers and managing approvals with professionalism and attention to detail
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This listing is sourced directly from Zeta Global's careers page and normalized into a canonical job model.