Cart.com

Cart.com

Paid Media Lead

Remote - Texas Central Standard Time · Contract

No sponsorshipDetected 30 days ago
A/B TestingProduct ManagementGoogle AdsGoogle AnalyticsCRMPerformance MarketingForecastingLogisticsLeadershipCommunicationCollaborationProblem Solving

About the role

  • This role combines hands-on campaign execution with strategic leadership, ensuring paid media efforts are aligned with broader go-to-market objectives.

Responsibilities

  • Own paid media strategy and execution across channels including Google Ads, Meta, LinkedIn, and other relevant platforms.
  • Launch, manage, and optimize campaigns to improve key performance metrics (e.g., CAC, ROAS, CPA, pipeline contribution).
  • Develop and execute a structured testing roadmap across creative, audience targeting, bidding strategies, and landing pages.
  • Monitor performance, analyze data, and deliver actionable insights through recurring reporting and dashboards.
  • Manage budget pacing, forecasting, and allocation to maximize efficiency and return on investment.
  • Partner with Creative and Web teams to improve ad performance and conversion rates through effective messaging and landing page optimization.
  • Mentor junior team members or manage agency partners, ensuring high standards of execution and accountability.
  • A collaborative partner who works effectively across creative, technical, and business teams.

Requirements

  • 5+ years of experience in paid media, performance marketing, or digital marketing roles.
  • Proven success managing and optimizing campaigns across major ad platforms (Google Ads, Meta, LinkedIn, etc.).
  • Experience with analytics tools (e.g., GA4) and campaign tracking methodologies (UTMs, pixels, tagging).
  • Strong understanding of campaign structure, audience strategy, and conversion optimization principles.
  • Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
  • Experience with programmatic, YouTube, or emerging paid channels.
  • Familiarity with A/B testing frameworks and incrementality testing.
  • Experience in high-growth or data-driven marketing environments.

Company info

  • We're Cart.com, one of the fastest growing commerce enablement companies in the world. We provide the digital and physical infrastructure that empowers thousands of leading B2C, B2B and public sector organizations to unify commerce operations from product discovery to product delivery.
  • We're building toward a world where commerce has no bounds. Our enterprise-grade software, services and logistics infrastructure, including our own network of omnichannel fulfillment and distribution centers, enable merchants to navigate an increasingly complex operating landscape and drive efficient growth.
  • Our goal is to be the global backbone of commerce. To achieve it, we're looking for entrepreneurial, innovative and determined teammates who are eager to help our growing base of customers simplify their commerce operations and seamlessly reach their own customers, wherever they are. Sound like you? We'd love to hear from you.
  • Cart.com Fast Facts:
  • Cart.com is building a company that is committed to living out these 6 core values:
  • We're Cart.com, one of the fastest growing commerce enablement companies in the world.
  • We provide the digital and physical infrastructure that empowers thousands of leading B2C, B2B and public sector organizations to unify commerce operations from product discovery to product delivery.
  • We're building toward a world where commerce has no bounds.
  • Our enterprise-grade software, services and logistics infrastructure, including our own network of omnichannel fulfillment and distribution centers, enable merchants to navigate an increasingly complex operating landscape and drive efficient growth.
  • Our goal is to be the global backbone of commerce.
  • To achieve it, we're looking for entrepreneurial, innovative and determined teammates who are eager to help our growing base of customers simplify their commerce operations and seamlessly reach their own customers, wherever they are.
  • Sound like you?
  • We'd love to hear from you.
  • 6,000+ customers worldwide
  • 1,600+ employees globally
  • 17 warehouses nationwide, totaling over 10 million square feet of space
  • Headquartered in Houston, TX with international offices in Mexico and Poland
  • Be brand obsessed: Our lives are shaped by the brands we interact with daily. We obsess over the brands we serve, and about the things they care about.
  • Think beyond the box: "We've always done it that way" is not a phrase uttered often at our office. We create creative solutions to complex problems.
  • Don't give up: We learn from our challenges and see them for what they are; great building blocks to an amazing brand story.
  • Speak up: We communicate clearly and directly because we care deeply. Communication is the bedrock of our community.
  • Work together: We've built a team that prides itself on diversity of thought and background. Collaboration is better with contrast.
  • Remember to be human: We work hard, but we leave room for the people, places and things that we love.
  • This position is open to applicants or individuals who are located in or willing to move to AL, AZ, CA, CO, CT, DE, FL, GA, IL, IN, IA, KY, LA, ME, MD, MA, MI, MS, NE, NV, NJ, NY, NC, OH, OR, PA, SC, TN, TX, UT, VA, WA, WV
  • The Paid Media Lead is responsible for owning and scaling Cart.com's paid media strategy across key digital channels to drive measurable business outcomes, including pipeline, revenue, and customer acquisition efficiency.
  • You will lead planning, execution, and optimization of campaigns across search, social, and emerging platforms while partnering cross-functionally with Creative, Analytics, and Marketing Operations to continuously improve performance.
  • As a Lead, you will also establish best practices, mentor team members or agency partners, and drive a data-informed, test-and-learn culture.
  • Translate business goals into channel strategies, including budget allocation, targeting, and campaign structure.

Visa & Work Authorization

  • Currently, Cart.com does not intend to hire candidates who will need, now or in the future, Cart.com sponsorship through any non-immigrant visa category such as the H-1B, H-1B1, E-3, O-1, or TN.
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This listing is sourced directly from Cart.com's careers page and normalized into a canonical job model.