Alternative Payments

VP, Marketing

Toronto · Vp

Sponsorship not specified$10k-$25kDetected 109 days ago

SQLA/B TestingOKRsSEOPerformance MarketingSalesAccountingAR/VRLeadershipCommunicationCollaborationAccounts Payable

About the role

Starting with MSPs, we've spent five years perfecting accounts receivable, and we're now expanding into accounts payable, AI-powered analytics, and beyond.
We believe the best solutions come from diverse perspectives, deep collaboration, and a shared obsession with customer impact.
You'll take a hands-on role in shaping our category narrative, driving qualified pipeline, and scaling marketing as a core growth driver of the business.

Develop and execute ROI-driven, stage-gated market entry strategies across priority verticals including MSPs, accounting/CAS firms, commercial field services, staffing agencies, and wholesale distribution.
Partner with the CEO and Sales leadership to align marketing investment with revenue targets.
Design and scale a multi-channel demand engine across content, SEO, paid acquisition, ABM, email, and events.
Own full-funnel performance metrics including lead volume, SQL conversion, CAC, pipeline velocity, and marketing-sourced revenue.
Implement and optimize lead scoring, nurturing, and sales handoff workflows to maximize close rates.
Own and evolve the Alternative Payments brand narrative as the Financial Operating System for B2B service businesses.
Lead PR, analyst relations, earned media, and thought leadership initiatives targeting financial decision-makers.
Develop and execute measurable event and conference strategies with clear pipeline attribution and ROI accountability.
Create structured pre-, during-, and post-event playbooks that drive qualified opportunities.
Build co-marketing programs with strategic ecosystem partners.

8-12+ years of experience in B2B SaaS or FinTech marketing, including 3+ years in a senior marketing leadership role (VP, Head of Marketing, or equivalent).

The total compensation range for this role is CA$150,000 - CA$190,000 base, plus ~10-25% bonus opportunity and equity (flexibility for the right candidate).
Within the range, individual pay is determined by factors including relevant skills, experience, education/training.
Equity opportunities so you can share in our growth and success.
Unlimited PTO and flexibility when you need it the most.
Yearly learning & development stipend to help you grow and do your best work.
We believe in shared learning, open communication, and building each other up.

closing the loop on money movement and laying the foundation for a platform that will reshape how service businesses operate financially.
We're growing fast, thinking big, and building a global team that wants to be part of something that lasts.
If you're energized by real problems, real customers, and real impact, we want to hear from you!
As a scaling start-up, there's a lot to be done and initiative is key.
When one of us grows, we all do.
Want to see what we're actually building?
We made a short video so you don't have to take our word for it.
Get a glimpse of our product, our people, and the problems we're solving, then decide if it sounds like your kind of place.
We're looking for candidates who are ready to step in and make an impact from day one.

If you require reasonable accommodation during the hiring process, please let us know upon being selected to interview.

This listing is sourced directly from Alternative Payments's careers page and normalized into a canonical job model.