Gen Digital Inc.

Gen Digital Inc.

Senior Manager, Digital Analytics

USA - New York, NY · Senior

Sponsorship not specifiedDetected 42 days ago
JavaScriptHTMLCSSSQLBigQuerySnowflakeData EngineeringA/B TestingIncident ResponseComplianceSEMLeadershipCommunication

About the role

  • Gen Digital operates a portfolio of consumer security and privacy brands serving hundreds of millions of users worldwide.
  • Every product decision, marketing dollar, and growth initiative depends on a single question: what is the data actually telling us?

Responsibilities

  • Engineering still owns much of this, but you need to be defining and maintaining the specification that governs what data is collected, how it is structured, and how it flows to all downstream consumers.
  • Author and maintain the canonical data layer schema across web
  • own versioning, change management, and documentation.
  • Partner with product engineering, product management, and data engineering to review and approve any changes to the data layer before deployment.
  • Lead the strategy for client-side and server-side tag deployment, evaluating trade-offs between performance, data fidelity, and privacy compliance.
  • Partner with marketing and adtech teams to onboard, configure, and maintain third-party vendor tags within the Tealium ecosystem.
  • Serve as the primary internal stakeholder for Gen's data layer; Engineering still owns much of this, but you need to be defining and maintaining the specification that governs what data is collected, how it is structured, and how it flows to all downstream consumers.
  • Author and maintain the canonical data layer schema across web; own versioning, change management, and documentation.
  • Collaborate with front-end engineers to implement and validate data layer pushes, ensuring accurate event capture across SPA and traditional page architectures.
  • Own the QA and validation process for all instrumentation changes, including debugging via browser dev tools, Tealium's data trace, and Amplitude's event validation.

Requirements

  • Define the instrumentation strategy for Gen's web and mobile web - determining what user behaviors, funnels, and events must be tracked to support product and marketing decisions.
  • Hands-on experience with Amplitude, including SDK integration, taxonomy governance, and enabling self-service analytics for non-technical stakeholders.
  • Working knowledge of privacy regulations (GDPR, CCPA/CPRA, ePrivacy) and how they intersect with tagging, cookies, consent management, and data collection.
  • Proficiency in JavaScript and HTML/CSS sufficient to read, write, and debug custom tag code, data layer implementations, and instrumentation scripts.

Nice to have

  • Bachelor's degree in Computer Science, or a related field
  • Master's or Ph.D. preferred.
  • 10+ years of experience in digital analytics, web measurement, or marketing technology, with at least 3-5 years in a formal people management role, demonstrating proficiency in all core management competencies.
  • Proven ownership of a data layer at enterprise scale - authoring specs, governing changes, and partnering with engineering teams on implementation.
  • Experience with consent management platforms (OneTrust, Cookiebot, or Tealium's native CMP) and IAB TCF / Google Consent Mode v2.
  • Familiarity with server-side tagging architectures and their privacy advantages over pure client-side approaches.
  • Experience with other enterprise tag management systems (Adobe Launch, Google Tag Manager) sufficient to assess migration and interoperability scenarios.

Skills

  • Familiarity with SQL and data warehouse querying (Snowflake, BigQuery) for validating upstream data quality.
  • Recruiter Interview
  • 1st Round Interview
  • 2nd Round Interview
  • Final Interview

Benefits

  • Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives.
  • When you're part of Gen, you'll have the flexibility, tools and support to do your best work and grow your career - from flexible working options and time off to competitive pay, benefits and well-being programs.
  • We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team.
  • Own the enterprise Tealium iQ implementation end-to-end: tag library health, load rules, data layer variable configuration, publish workflows, and environment management.

Company info

  • Serve as the primary liaison between marketing, legal, and engineering on tagging-related privacy compliance: GDPR, CCPA/CPRA, and emerging global regulations.
  • At Gen, we are scrappy and relentlessly customer driven.
  • If this sounds like you, we'd love you to be part of Gen.

Visa & Work Authorization

  • Own the consent management platform (CMP) configuration within Tealium, ensuring tag suppression, consent signal propagation, and opt-out behavior function correctly across all regions.
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This listing is sourced directly from Gen Digital Inc.'s careers page and normalized into a canonical job model.